Watch your videos before you post them on your websites/Facebook etc

Recently I have been bombarded by an ambitious business woman who is selling her business club/services/training. There are regular emails; Tweets and messages on my Facebook account. Some of these messages are interesting but I was drawn to her website link that was advertising a series of teleseminars. It is always interesting to see what others are doing and how they are marketing them.
However, I was astonished that the marketing included a number of videos that had been posted on Youtube. My surprise was not that they were posted on Youtube but the quality of the videos. These: like a photograph, first personal appearance or voice podcast give the audience a strong first impression and ... well .... the first impression was NOT good. Not only would I personally not want to participate in training with her but wouldn't want to listen to her teleclasses. I don't want to be unkind; I am sure she is very good at what she does, but my opinion is based on seeing her video.
So... here are some tips if you are going to add a video to your website or post it onto a site like Youtube.

1. Plan what you are going to say beforehand.
2. Practice what you are going to say.
3. Do a runthrough recording, so that you are used to the 'pressure' of being recorded.
4. Check what you are wearing: that it doesn't look awful on the screen. (Geometric patterns are particularly unflattering).
5. Check where you are standing; what is behind? Does this class with your clothes? Is it distracting? If necessary, change where you record the video.
6. After recording, watch your video.
7. Be critical but not neurotic about the video.
8. Ask your self the following:

• Do I come across in the way I wish to portray myself?
• Are my facial expressions and posture positive and professional?
• Is my voice clear; audible and understandable?
• Am I speaking too fast making it difficult to comprehend?
• Are there lots of 'ums, ahs,' and other verbal garbage?
• Am I looking at the camera as if I am having a conversation with the audience or moving my head around (which is distracting and cuts you off from the audience)?

If necessary re-take the video and then ask the same questions.

Podcasts and vidcasts are a brilliant way of communicating with potential customers and clients. This is on my list to do, and in fact I have purchased a Flipcamera for this purpose. However, it is important to be aware of how you portray yourself and if necessary have training for this purpose.

For more details of Executive Voice's training and other services go to http://www.executivevoice.co.uk

The Impact of a new photo on Ecademy

Yesterday I received a couple of messages from contacts on Ecademy. I don't use Ecademy very much; I have a 'quiet presence'. Whilst I was checking my messages I decided to change my photo whilst I was there. Now as you can see, it is hardly "Russian Bride Catalogue"but it has generated a flurry of interest from gentlemen on Ecademy who want to "Get to know me better". I was astonished that the new photo created this rush (at the last count 33 requests after 12 hours).
Given that Ecademy is an online business tool, any visual image is particularly powerful. We have photos on websites and marketing material that create an image of the person and also one makes decisions on this.
I remember when I was offered my first teaching post in Kenya, the (appalling) headmaster admitted that his staff had chosen me because of my photo; they didn't consider my cv or interests.
A good photo can get you an appointment, or be one other method by which people make a decision about your company. It could be you have already contacted them and spoken by telephone - where an opinion has already been made, and a photo could reinforce an opinion.
Of course we are manipulated by digital enhancement, and on one level we know that it is not 'real' (sound samples of music and videos of my musicians are only an indication of the quality of their performance, but clients are able to make a quick decision on whether or not they wish to receive more information), but it is a tool for drawing in potential custom.
It is a challenge to create the right image; perhaps my image isn't right for Ecademy given the response.... but perhaps a combination of different styles of photos; portraits and action shots would be powerful.
Find out more about Executive Voice on http://www.executivevoice.co.uk