Tuesday, 29 December 2009

Is it really urgent?


Last week: before Christmas Day, I received a number of 'URGENT: PLEASE RESPOND IMMEDIATELY' emails from other businesses. Of course, I responded as soon as I'd read them, only to receive automated responses "I'm not in the office until 4th January".
Why were they urgent: requiring my immediate response then?

Of course it is always correct to act quickly when a swift response is required; I like to hope that people would respond to me if an answer or response was needed URGENTLY. But in these instances, they weren't in the office, so wouldn't be able to act on anything I sent anyway.

It rather reminded me of Matilda and the fire, who was always telling lies and when she shouted "Fire" everyone called her "Little liar". If we constantly communicate something as being urgent, eventually, other people won't take it seriously. So only mark emails "Urgent" when you want a swift response that YOU can act upon straight away!

For more information go to http://www.executivevoice.co.uk

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