Tweeting is only one way of engaging clients

I have a number of acquaintances I have met through business, who rave about Twitter. They have had seriously good results from Twitter: linking up with a number of people; getting business this way; having thousands of followers to their tweets. This is brilliant and I am really pleased for them. In this world, success stories are uplifting!

However, I have also met people, that I have engaged with; subsequently worked with, and who now appear to have moved onto the next 100 people to engage with and be followed by. These particular people rave about Social Media as if it is the ONLY business tool to use, yet they've unfortunately disengaged me! Emma Freud mentioned that at a party, her sister ignored her because she wanted to speak to her new 'Twitter' friends that were there. 

And last week I was at a select business meeting where I started a conversation with another business owner. On trying to find out more about her business she said 'Do you go on Twitter; if you follow me, then you'll know what I'm doing!" Yet I was in the room with her; face to face engagement is invaluable for starting a business relationship!

There is no doubt that Twitter and other Social Media packages are an invaluable business tool for engaging with other businesses and to establish a rapport. From tweeting I have gone on to arrange face to face meetings and to develop the business relationship further, and postings are a great way to keep people up to date with what you are doing.

But relationships are more than collecting as many followers as possible; and there is a process from initially connecting with a person via Linkedin, Twitter, Facebook etc, to picking up a phone and interacting as human beings - rather than via a computer. Once the human interaction takes place, the business relationship moves forward far faster. Face to face meetings also play a major impact in this; the number of times I have gone out of my way to pop into a new contact - which has led to business is significant, yet I'd been emailing for some time before that!

However, even after telephone or face to face meetings, you STILL need to maintain the relationship, and tweeting alone isn't enough. You almost need to be more personal; more hard working with these relationships once you've reached this level.

The social media expert Eileen Brown, says that you need to monitor how long you spend each week on Social Media; measure the results and effectiveness of your activities and don't spend more than 5 hours a week. She is an expert and I believe her advice is valid: it is easy to get sucked into building up a large following which takes up time, and does not lead to significant business or to developing long term business relationships.

In the end it is about balance, and the realisation that people buy from people. Let's not forget the power of ourselves - our physical presence and voices, in selling our services.