Today I was at an excellent online marketing course led by Derrick Cameron. One of the points we discussed as a group was how frequently we should contact clients and potential customers by email; direct mail etc.
Recently I have signed up for a couple of emails and newsletters. Some of these ezines are fantastic and I am really pleased to be receiving them. BUT there are a couple of nameless organisations that are bombarding me with emails; tweets; messages via Facebook, Ecademy etc twice even three times daily. I'm afraid I've had to unsubscribe because I'm SO fed up of being contacted.
One person that was cited today was a "Marketing Guru" who was contacting people daily by email, letter, phone calls etc to sell his marketing training day. It became TOO MUCH! and I had to ask his organisation to stop contacting me. Had I not been pestered so often, I might well have gone. I thought this was ironic given that the chap in question was a marketing expert - yet he'd got the style of communication SO wrong!
So how frequently should you contact clients. Now remember I am English - as my Canadian and South African colleagues frequently remind me: so I err on the side of caution with 'pestering people'. I tend to be more conservative than most, and could increase my communication.Recently I have signed up for a couple of emails and newsletters. Some of these ezines are fantastic and I am really pleased to be receiving them. BUT there are a couple of nameless organisations that are bombarding me with emails; tweets; messages via Facebook, Ecademy etc twice even three times daily. I'm afraid I've had to unsubscribe because I'm SO fed up of being contacted.
One person that was cited today was a "Marketing Guru" who was contacting people daily by email, letter, phone calls etc to sell his marketing training day. It became TOO MUCH! and I had to ask his organisation to stop contacting me. Had I not been pestered so often, I might well have gone. I thought this was ironic given that the chap in question was a marketing expert - yet he'd got the style of communication SO wrong!
I try to blog twice a week - and refer to these blogs on Twitter.
I try to audioboo at least twice a week and these are referred to on Twitter with a link to Ecademy.
I normally send out ezines once every 2 - 3 weeks. The exception to this is when I am marketing a new course; product or service.
If I am leading a teleseminar, I will email everyone twice and then a reminder the day before. In addition I will contact people that have registered on the course with reminders the day before and just before the call - and an email afterwards summarising the call and links to the recording.
Am I getting it right or am I being 'Too English' and not pestering enough. Do let me know!
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