The curse of the answerphone message!

Recently, I have been contacting a variety of organisations and companies. On a number of occasions I have been confronted by the dreaded answerphone! Now I understand that individual people aren't at their desks 100% of the time, but an answerphone can be the first contact a potential customer has with a company or service.

Answerphone messages varied from totally inaudible speaking, to messages that were so fast, one wondered whether the person was running out of the room as they recorded it! Other telephone numbers were largely inaudible and I did not receive much confidence in the companies' services.

There was even an accountancy company: with 20+ employees, that had an answerphone system that invited you to select 'speaking to an operator' as an option - only to be put through to - ANOTHER ANSWER PHONE!! In this case, the argument for a diversion service to a key person in the organisation, whilst the operator was busy, was quite a strong one. I certainly wouldn't bother about rephoning and I wouldn't bother to buy into their services.

There are a number of issues surrounding answerphone messages. Yes, companies need to have a number that people can contact them outside office hours. Individuals are not going to be at their desk for 100% of the time. However, any message a customer receives when they contact an individual or company should reflect positively on that company - otherwise the customer will be lost.

Key ways of ensuring your answerphone message is effective:

1. Speak clearly and slowly, pronouncing key words carefully.

2. Any other contact telephone numbers should re recited clearly and repeated to give the caller time to take the number down.

3. Take your time to compose yourself before leaving the message on the answerphone: a stressful person records a stressful message!

4. If you are leaving a message from your mobile phone, make sure you speak very clearly; if reception is not very good, this will be reflected in the recording.

5. Consider redirecting your personal number to a VA or a colleague to ensure the client receives a human/personal contact.

I think there is more blogging potential from this topic - including getting organisations and departments to take responsibility for answering calls effectively and also leaving answerphone messages more clearly! There will be more soon!