The mouse that roared!

How on earth do you get heard when you are in a group of vocal, overconfident, loud fellow contestants?Edna (who was eliminated from The Apprentice last night) said on the TV this morning, that one of the keys to being successful in this format, was to be heard and noticed. Obviously, clever editing prevents us being totally aware of candidate's success, but I was particularly struck by the struggles Susan (my name sake) has been having with other contestants.

There is no doubt that Susan is a clever lady and has a sound grasp of business principles. But for some reason, other candidates are ignoring her, or being unreasonably rude  (Zoe I mean you). Why is she failing to be taken seriously? She does have the disadvantage of being the youngest candidate, and she looks very young. Her voice is very high: there is a lot of evidence to show that higher pitched voices are more difficult to listen to. She is petite in stature and is not yet able to make an impact with her physical presence. Her body language tends to be 'deferential': particularly when aggressive candidates are speaking to her. I do believe that Susan's cultural background also plays a role in her ability to come across: Chinese women are expected to be deferential; they speak quietly and with a high pitch. Susan also does not have the confidence and is in awe (I don't know why) of some of the more experienced candidates. 

So what would I suggest Susan does to be a more successful communicator and for others to take notice of her:  

• Think before she speaks; she is very enthusiastic and desperate to please like a child, but this doesn't go down well.
• Speak in a lower pitch. Not only will it make her appear older, she will be more audible.
• Slow down her speech so it is easier for people to listen to her.
• Speak louder, so that others can hear her.
• Be more forceful when she speaks; she won't come across as aggressive (there are others that are capable of that)
• Stand up straight; head up and confident.
• Don't cower when others shout at her.
• Try not to whinge.

I actually think Susan is a great candidate. She needs to overcome these obstacles to start shining. Lord Sugar has flagged up these challenges for her, and no doubt she has the strength of character to take his comments on board.

Working together: the challenge of your role within a partnership

This is an interesting one: the image on the left, by Andrew Parsons, shows the recent press conference hosted by David Cameron and Nick Clegg following their collaboration and coalition.

A lot has been written about their relationship; analysis of the body language and behaviour; analogies with arranged marriages and what they said and how. Some commentators have considered how long the relationship will last, others are scathing.

I am not interested in that; I don't have a crystal ball, so am not able to predict the future. What I am interested in, is how individuals are able to present themselves as an individual and within a team. How they are able to work together to create a 'united front' on the world stage.

Cameron and Clegg were political rivals until very, very recently. Through circumstances they are now having to lead the country through a very challenging time. Whilst I don't know either man personally, my understanding is that they are both very intelligent, ambitious individuals, who are"Alpha Males". To form a partnership of this kind, there have to be adjustments, and they have to learn where the boundaries are within that relationship.

The behaviour of the two during the press conference was awkward and almost flirtatious. There were times when neither was totally clear about how to behave; who should speak first; who should take over. Of course this was an enormous challenge since a week earlier they were political rivals, and in fairness, there was little time to adopt a 'Role' for the performance. Also, although Nick Clegg's party was the 'junior' party in the alliance, the Lib Dems gave the opportunity for the Conservatives to take power. So NC being subordinate might not be appropriate.

So learning from this scenario, this is what I believe would assist individuals and companies in this position;

• Designate the 'roles' of everyone involved in a press conference.
• Decide who is going to say what.
• One person should lead the press conference; it doesn't need to be the person in charge.
• The 'lead' person in the conference should be the first going on, off and taking questions.
• In the case of NC and DC, if there is an issue over roles for NC, he should call a press conference when DC is on paternity leave; he'll get his chance then.

For more information on how to make an impact attend our half day masterclass Speak, Connect, Engage on 7th July

Watch your videos before you post them on your websites/Facebook etc

Recently I have been bombarded by an ambitious business woman who is selling her business club/services/training. There are regular emails; Tweets and messages on my Facebook account. Some of these messages are interesting but I was drawn to her website link that was advertising a series of teleseminars. It is always interesting to see what others are doing and how they are marketing them.
However, I was astonished that the marketing included a number of videos that had been posted on Youtube. My surprise was not that they were posted on Youtube but the quality of the videos. These: like a photograph, first personal appearance or voice podcast give the audience a strong first impression and ... well .... the first impression was NOT good. Not only would I personally not want to participate in training with her but wouldn't want to listen to her teleclasses. I don't want to be unkind; I am sure she is very good at what she does, but my opinion is based on seeing her video.
So... here are some tips if you are going to add a video to your website or post it onto a site like Youtube.

1. Plan what you are going to say beforehand.
2. Practice what you are going to say.
3. Do a runthrough recording, so that you are used to the 'pressure' of being recorded.
4. Check what you are wearing: that it doesn't look awful on the screen. (Geometric patterns are particularly unflattering).
5. Check where you are standing; what is behind? Does this class with your clothes? Is it distracting? If necessary, change where you record the video.
6. After recording, watch your video.
7. Be critical but not neurotic about the video.
8. Ask your self the following:

• Do I come across in the way I wish to portray myself?
• Are my facial expressions and posture positive and professional?
• Is my voice clear; audible and understandable?
• Am I speaking too fast making it difficult to comprehend?
• Are there lots of 'ums, ahs,' and other verbal garbage?
• Am I looking at the camera as if I am having a conversation with the audience or moving my head around (which is distracting and cuts you off from the audience)?

If necessary re-take the video and then ask the same questions.

Podcasts and vidcasts are a brilliant way of communicating with potential customers and clients. This is on my list to do, and in fact I have purchased a Flipcamera for this purpose. However, it is important to be aware of how you portray yourself and if necessary have training for this purpose.

For more details of Executive Voice's training and other services go to http://www.executivevoice.co.uk