Clever Girl: Cheryl Cole works with a voice coach

I read an interesting report in the Daily Mail today, saying that Cheryl Cole, who has just won a huge contract to appear on American TV is having vocal coaching.

http://www.dailymail.co.uk/tvshowbiz/article-1360171/X-Factor-USA-Cheryl-Cole-flies-LA-meet-voice-coach-role-preparation.html

I like Cheryl's voice and in particular her accent. The Geordie accent is a warm, friendly, happy accent. However, unless you are familiar with the accent and slang words, it is a challenge to understand what is being said. The same applies to any strong accent, whether it be UK Posh; Texas or even Sarah Palin.

Cheryl has made a very smart move; she is wanting to be a success in USA, so she is modifying her accent and vocabulary for the new audience/environment. Instead of saying 'biscuits' apparently she'll be saying 'cookies' and 'pants' for 'trousers'. She will also be working on her diction and vowel sounds so that her speech is much clearer for the audience.

She is making it easy for her audience to listen to her. By making her accent clear to them, and changing her vocabulary, they won't have to work so hard to listen and understand her. This is a positive, successful approach. How many times have you listened to someone speak in meetings, at conferences or on the TV where it is hard work listening and understanding their accent? Do you switch off too? I certainly do!

Cheryl is doing the right thing by modifying her speech. I wish her the best of luck!

Executive Voice also do 'Accent Calming' services for individuals and teams. Go to our website http://www.executivevoice.co.uk or call 0844 576 3015 to discuss your vocal requirements.

HR Connections Workshop 19th March

Executive Voice are delighted to be involved in this exciting workshop.


http://hosted.vresp.com/679300/474b7f0b31/285247203/a9542e3475/

Aimed at HR professionals, it will give individuals the opportunity to discuss important and challenging issues within the HR work environment. Executive Voice is delivering a short workshop on developing confident and effective communication skills at meetings.

For more details please see the workshop information:

http://hosted.vresp.com/679300/474b7f0b31/285247203/a9542e3475/

If you wish to discuss anything with us, call us on 0844 576 3015 or email susan@executivevoice.co.uk

BBC Radio too middle class?

Oh dear; the BBC are really losing the plot aren't they? We have had a senior BBC Exec accuse the BBC of being too 'middle class' in their programming. Apparently Radio 4 isn't listened to by significant numbers of people from the North. (The question is, is Radio 1?) In another report 'Outnumbered' the award winning sit com is considered too middle class and 'Southern' for the BBCs audience and isn't relevant to many people's lives. This same exec has been involved in cultural highlights such as 'Snog, Marry, avoid' that personally i feel irrelevant to my life.

http://www.telegraph.co.uk/culture/tvandradio/bbc/8279381/BBC-Radio-4-too-middle-class-and-London-centric.html

I agree that the BBC - particularly in its news reporting is very London focused. Major news in other regions of the country is often barely featured in the national news. But the report is somewhat naive; people in different parts of the country have different tastes and habits and there is nothing wrong with that. Many people in other regions listen to local radio because they feel it covers news and their lives more effectively. The BBC has some fantastic local radio stations. Radio 4 is a national radio and has to cover different material and subject matter.

There is a place for different regional accents - provided they speak clearly, just as RP must be spoken with good diction. What I can't forgive the BBC for, is using presenters and judges that are not able to speak English clearly; I will throw something at my TV if I hear another "You was' from Louise Redknapp or Alesha. That isn't being middle class; it is about providing good clear, English.

The most irritating radio voice

I love listening to voices; they reveal so much about a person - age, where they come from etc. We all have personal preferences for the type of voice we love listening to, and George Bernard Shaw was correct in saying (I've simplified this) that as soon as an Englishman opens his mouth, he will always find someone that dislikes him. This is somewhat harsh but people are prejudiced about certain accents; voice types- or even gender. I saw the following article about the voices on radio that listeners particularly disliked.

http://www.telegraph.co.uk/news/newstopics/celebritynews/8304155/Who-has-the-most-irritating-radio-voice.html

As you can see from the article, certain voices provoke a strong emotional response - with some people being quite rude about individuals, who are essentially strangers.

Having a 'unique' sounding voice CAN be useful - think Janet Street Porter or Brian Sewell; their voices and speaking styles are part of their persona. However particular voices could be detrimental to an individual - for building their personal brand or for creating a negative emotional response when they speak.

It is difficult to receive feedback from people you know well about your voice, but asking for constructive feedback on this area from your boss at your annual review is a good way to be self aware. Also courses Executive Voice offer opportunities to discover how effective your voice is in different situations without provoking negative emotional responses.

If you wish to be an effective speaker, here are a few pointers to ensure your voice is working for you.

• Speak with clear diction. Make it easy for people to listen to you.
• If you have a strong accent - whether it be a regional accent, Toff's, speaking English as a second language, speak slowly and clearly to make it easy for people to listen to you.
• Watch your pitch; if you speak with a high pitched voice it is more difficult for a number of people - particularly men - to listen to you.
• Be aware of your listeners' ears; they might be used to listening to a southern accent and will need to 'tune in' to another accent. Speak slower and be aware of not using regional slang.
• Make your voice interesting to listen to; a monotone drone will send people to sleep!
• The voice isn't just about the sound of the voice but also the way you deliver your speech; be engaging with your body language - inviting people to listen to what you have to say.
• Record yourself speaking. Be honest with yourself; do you have a nasal or unpleasant tone in your voice? Would it annoy others? If so, do something about it.
• Always smile when you speak; it lifts up the voice making it more engaging for others to listen to.

Speak to executive Voice if you would like some individual training to make your voice interesting to other people. Visit our website or call us on 0844 576 3015 for more information.

Are you less employable if you have a strong accent?

At the weekend I read an article about a gentleman that was not employed for a particular job. On asking for feedback from his interviewers, they revealed that his accent was one reason why he wasn't selected.
http://www.dailymail.co.uk/news/article-1353606/Shemi-Leira-turned-job-African-accent-rich-customers.html

This area is always of interest to me. Accents provoke emotion in everyone; certain accents make you feel negative about them, others positive. It could be based on expectation or whether or not you can understand them easily.

On two separate occasions Executive Voice have provided training for individuals and teams, where one of the issues was 'accents'. In the first, a highly qualified and valued professional received training due to his accent resulting in more work for the support staff. Part of his job required him to dictate information via a telephone line and his secretarial team were not able to understand what he was saying. This resulted in errors; more time being spent on his documents and unhappy clients. Clients also had difficulty communicating with him by telephone. The company valued him very highly and were aware that this had become a major issue and was affecting the business. Through training the gentleman learnt how to dictate more effectively; slowing down his speech and being more precise with his diction. He maintained his accent, but was able to modify it for workcase situations.

In the other instance, we worked with an inspirational team of estate agents based in the North East. Their warm, friendly approach to clients - many of whom were based in the South East or who were foreign, was seen as over familiar for a client/supplier relationship. Clients also found it quite difficult to understand the team on the phone and often there were 'unprofessional' conversations in the office that were clearly audible in the background when clients were on the phone or in the office. Whilst not wishing to dampen the natural positive characteristics of the team, we made them aware of professional and private behaviour, relationships and conversations. We also focused on how to modify the voice with clearer diction on the telephone, so that clients were able to understand more easily. Again, there was a marked increase in sales once the training was implemented.

If we regard Michel Roux's Service, all of the trainees had accents: yes, RP is an accent. They all modified how they spoke; what they said; their behaviour and body language to work in a Five Star environment. Their accents weren't an issue as it was the overall package that counted.

So here are the top tips for ensuring you are employable, whatever your accent is:

• Speak clearly and if necessary slow down your speech to ensure people understand you.
• On the telephone, take special care to listen and speak very clearly.
• Develop rapport with good eye contact and positive, open body language.
• Check the environment you are going to work in; is it an environment you are familiar with or wish to work in? If not, look for another opportunity.

http://www.executivevoice.co.uk