Executive Voice : Making an Impact with your Voice and Physical Presence

ageing voices

2011-10-07T01:00:00.000-07:00

As sports people age, they are less agile: their performance levels reduce; their bodies are more likely to be injured, or niggling past injuries come to haunt them. They become slower and lose some strength.

However this description can also be used to describe using the voice; after all it is a physical process. As we get older, our voices reflect this. Not only is there 'wear and tear' on our vocal folds but our body loses strength to make the vocal sound so strong. The clear tone is sometimes lost and the power in our voices reduces. Our voices therefore become weaker, more shaky and make us sound older. The same happens when we are ill.

Interestingly, opera singers, when their vocal folds are examined, have very healthy folds because they take such care with their voices.

So if we wish to maintain a youthful, fresh voice, what do we need to do. Here are some tips to make yourself aware of your voice and aging.

It might be fun to shout and scream at concerts or at Adventure parks, but you would be surprised at the number of people that strain their voices by shouting and screaming. This can lead to genuine damage, making your voice husky and reducing the volume in your voice. If you do strain your voice and it doesn't recover, see your GP.
Remember to drink plenty of water; if you are dehydrated, the body produces mucus to protect the larynx making it sound husky and foggy.
Look at how you stand and your posture. Your voice will sound better if you are in an upright position (sitting or standing) when your chest is open and shoulders down.
Remember to keep up your breathing exercises! Much of the strength of your voice comes from breathing from your abdominal area and supporting your diaphragm.
Keep practising; if you regularly speak to other people, whether on the telephone, in meetings or even at public events, you will maintain your confidence.
Smile and enjoy; just because you are getting older doesn't mean you don't have a voice or anything of interest to say - you certainly do!

2011-10-06T09:17:00.000-07:00

Adele's vocal problems have resulted in her cancelling her upcoming tour. The BBC article has explained the problems Adele has been experiencing and sadly, she has revealed that she first suffered problems when recording her first album. Although I am sure she has some vocal advice, I'm surprised she did not have frequent training: i.e. at least twice a week, to develop a secure technique.

It is tough being a singer: as the article says, opera singers are the Olympians of singers, HAVING to know how to use their voices correctly. However, they do not perform every day, for this very reason BUT they have trained for years to ensure they don't damage their vocal cords. The BBC article does say that opera singers don't perform for 280 days of the year - but then they perform without microphones and over an orchestra which is FAR more physically tiring than singing (or miming) over a backing track with a microphone.

For young singers who have the pressure of a management or record company wanting them to promote themselves all the time, it can lead to pressure to perform when they are tired or when the voice is slightly damaged.

Footballers and athletes do not perform when they have an injury yet singers are performing and being interviewed when clearly their voices are tired. (Listen to singers being interviewed: often their speaking voices are husky - a bad sign).

In the case of Adele, whilst she has listened to advice, has had vocal training and is careful, I'm afraid there is a fundamental problem in her vocal technique: she is not using enough 'head voice' and putting pressure on her larynx as a result - leading to vocal damage. When you listen to her latest single, she drives the sound in the middle of her voice and then the melody goes higher: this is straining the voice. This will affect her speaking and singing voice.

She has been very brave - and sensible - to cancel the tour. I have no doubt she had a lot of pressure to go ahead. She now needs to rest the voice and then do some serious training and I wish her well.

As to what we can all learn from this: singing, like speaking is something natural. We can all do it. But if we have to speak or sing regularly we need to ensure we have a good technique and are relaxed to ensure we maintain healthy and fresh vocal cords.

Golfing putting practice - and presentations

2011-09-30T01:59:00.000-07:00

Yesterday I attended an 1806 Club Breakfast at Haileybury School, Hertfordshire. The excellent speaker was the golf professional, Dave Smith who told me how he combined his enthusiasm for golfing with supporting amateur golfers and participating in tournaments.

At the end of the talk, there was an excellent question asking what advice he would give his 17 year old self. "Putting: practice all the time" was his immediate response.He then qualified his answer by explaining that the top golfers win matches on their ability to putt a ball and will constantly practise this technique, yet most golfers will practice the big hits. They should be practising putting in order to win."

I found this fascinating; how often do we focus on the bigger picture: the PowerPoint slides; the statistics we are going to quote; what we are going to wear - which are, of course all important, when we should concentrate on the summary, or an element that the listener will remember.

When we go into a meeting; present to clients or colleagues; even make a telephone call, we prepare beforehand. Make sure you have prepared a clear summary: something the client will remember, to ensure YOU win the putt!!

Enthusiasm

2011-09-30T01:38:00.003-07:00

The power of the voice for impact: Jackie Kennedy's voice

2011-09-15T05:29:00.000-07:00

I don't know about you, but I found the sound recordings of Jackie Kennedy speaking, compelling. Reading her thoughts on history, leaders and situations is one thing, but to actually hear her voice, with its nuances made it so powerful to listen to. It brought to live an individual and was a fascinating portrait of the person.
Here is an article about the recordings.

The Language Generation Gap

2011-09-03T13:46:00.000-07:00

I found this hilarious Ali G interview on You Tube which rather emphasised the challenge different generations have communicating! There are so many misunderstandings, and in fact, two separate conversations going on.

So what implication does that have for us: well as good communicators we need to engage people of different generations, without being patronising, cold or even incomprehensible. As we get older, we tend to be less tolerant of 'youth speak' (it's a sign of age!) but young people deserve to be listened to, understood and respected in the same way as older people.

I believe it is the role of the speaker to make it as easy as possible to be understood. So if you are using slang or technical jargon, you are alienating some of your audience. Of course the reason why some people use such terms is to single themselves out into a particular group - or generation, but it is worthwhile bearing this in mind when speaking to other generations.

So here are my top tips for addressing different age groups.

Be aware of the audience you are speaking to; if you are speaking to mainly young people they won't respond to references that aren't relevant to them.
Don't speak down to your audience.
Don't adopt a 'Street Speak' just because you are speaking to younger people - remember how awful Tony Blair sounded when he adopted an Estuary accent. There is nothing worse than someone trying to be young, but who isn't!
Be respectful to your audience. Don't speak down to them, but don't use language that alienates them.
Engage your audience by Q and As: you will learn as much as they do and this is a good way to engage them on their level.

One extra point that should be considered, is when interviewing people. I have been told, so many times by employers interviewing for junior posts, that young people are 'unemployable'. Perhaps there is an element of forgetting what it is like to be young and inexperienced! However, I have some top tips for employers and interviewees who are facing either side of the interview desk.

For young people:

Don't fib; it is likely that the more experienced person will see through your lies and it rather discredits you.
Don't feel you have to exaggerate your experience; employers don't expect you to have done everything.
Listen to the questions.
Answer questions clearly and honestly.
Be enthusiastic and interested! Employers are looking for potential and people wishing to learn.
Be careful with your language and expressions; you are not talking to your friends but people like teachers, parents and your friends' parents.
Do some research of the company and the person you are meeting; you will be able to answer questions with the company in mind and also ask questions.
Remember to ask at least one question at the end of the interview.
Look at the interviewer when listening to him/her and acquire eye contact.
Practice beforehand.
Don't be late; there is nothing wrong with being really early!
Be smart; clean hair, shoes and nails.

For employers:

Remember what it was like when you were young and had no experience!
Don't expect the interviewee to know everything - particularly if they have come straight from school.
Ask them questions about themselves; hobbies; interests; dreams. You will be able to assess how enthusiastic they are and also whether they have a positive attitude.
Remember that they possibly have little experience - and certainly not being interviewed, so take this into account.
An arrogant young person could be hiding a lack of confidence.
A young person might not have been made aware of appropriate language, like, that, like OMG, is appropriate for the office environment. It is up to you how you assess whether this could be changed.
Look for potential; prepare a list of criteria you are looking for - such as interest in the company; having prepared for their interview beforehand; punctuality.

Straining or overusing the voice; warnings

2011-08-11T04:29:00.000-07:00

http://www.contactmusic.com/news.nsf/story/connie-fisher-no-longer-has-vocal-range-for-sound-of-music_1238831

I read a sad story of a music theatre singer who has over used her voice - using it when she had an infection, resulting in what appears to be some vocal damage. The link is above. I often highlight the plight of teachers who have an occupational hazard of vocal strain. This also is a problem for performers: singers, actors and music theatre specialists. Within their training, they should learn all of the techniques for sustaining a long, career, free of vocal problems. This is why, in particular, opera singers train for as long as Surgeons, to acquire their skills. However, outside factors, such as fumes, pollen and even hormones do have an effect on vocal usage so you need to know when there is a potential problem and have the technique to modify your vocal usage.

In the case of the singer involved, I believe she didn't have the necessary advise given to her, or possibly she didn't listen to advice. She had been given a 'dream' opportunity to star in a West End production. Normally a role as long as this would not be taken by one person, but a 'lead' person and another who would do at least two performances a week. However, she took all of the performances; exhausting for a very experienced performer but for one that was inexperienced, this was a danger. She didn't yet know how to pace herself and change her lifestyle to cope with the physical and mental demands of such a role. When she was ill, she came back from sick leave too early and then developed some damage to the vocal cords - resulting in the reduced vocal range.

My advise to anyone using their voice frequently: whether they be a performer, teacher or telesales worker: make sure you are aware of any vocal strain. If your voice is tired or strained, don't use it and seek medical advice. Don't be fobbed off with "Well it's part of the dangers of being a singer/teacher" but insist on expert advice.

Executive Voice: directness works at times of trouble

2011-08-09T12:21:00.000-07:00

Like everyone else, I have been appalled by the riots; the greed of the looters; the callousness of the thugs. I have been disappointed by some people that have half heartedly spoken to the public; Nick Clegg seemed out of his depth when he met with the local community in Clapham today, and some community speakers used the knee jerk reaction of "It's the police" or "It's because of the cuts".
I am not denying that there might be outside influences causing these actions, however, this does not help the situation or calm many angry, frightened residents and people that are watching on TV.
I was therefore reassured by the new temporary Chief Constable of the Met, who said it as it was; "Call your children; tell them to go home; stop standing in the streets; go home; let the police get on with their job". Brave, sensible talk. Not pussy footing around or trying to find excuses, it was practical stuff.
Today, there was another highlight: the MP for Battersea saying that if your child has new trainers, phone or other equipment, "Ask those difficult questions; where have they come from." She also told parents to march their children to the nearest police station if they have been looting.
This is not the time for excuses; that will come later. In the meantime, our leaders and clear voices need to tell people what to do, to avoid this escalating and also to send the message that this behaviour - excuses or not - is illegal.

Executive Voice: the power of podcasts

2011-07-23T08:54:00.000-07:00

I read an interesting article on the BBC website about podcasts:

http://news.bbc.co.uk/1/hi/programmes/click_online/9545533.stm

With social media being the buzz word du jour, it appears that podcasts are no longer in vogue. It appears that everyone is tweeting; on facebook, or for work on Linkedin. However, the BBC has discovered that podcasts are being downloaded and listened to more.

As a communication tool, podcasts are very useful in that they have a human contact element to them. We engaged with the human voice in a way that Twitter -which of course has it's own uses, does not. Listening to tips on setting up a business; training for the marathon or even deciding what to cook for supper tonight engage many people that prefer audio communication to the written word. Using podcasts transmits information to more people than written word only.

I currently use audioboo for my podcasts (although I am just about to change). My channel is www.audioboo.fm/executivevoice

Tweeting is only one way of engaging clients

2011-07-12T05:40:00.000-07:00

I have a number of acquaintances I have met through business, who rave about Twitter. They have had seriously good results from Twitter: linking up with a number of people; getting business this way; having thousands of followers to their tweets. This is brilliant and I am really pleased for them. In this world, success stories are uplifting!

However, I have also met people, that I have engaged with; subsequently worked with, and who now appear to have moved onto the next 100 people to engage with and be followed by. These particular people rave about Social Media as if it is the ONLY business tool to use, yet they've unfortunately disengaged me! Emma Freud mentioned that at a party, her sister ignored her because she wanted to speak to her new 'Twitter' friends that were there.

And last week I was at a select business meeting where I started a conversation with another business owner. On trying to find out more about her business she said 'Do you go on Twitter; if you follow me, then you'll know what I'm doing!" Yet I was in the room with her; face to face engagement is invaluable for starting a business relationship!

There is no doubt that Twitter and other Social Media packages are an invaluable business tool for engaging with other businesses and to establish a rapport. From tweeting I have gone on to arrange face to face meetings and to develop the business relationship further, and postings are a great way to keep people up to date with what you are doing.

But relationships are more than collecting as many followers as possible; and there is a process from initially connecting with a person via Linkedin, Twitter, Facebook etc, to picking up a phone and interacting as human beings - rather than via a computer. Once the human interaction takes place, the business relationship moves forward far faster. Face to face meetings also play a major impact in this; the number of times I have gone out of my way to pop into a new contact - which has led to business is significant, yet I'd been emailing for some time before that!

However, even after telephone or face to face meetings, you STILL need to maintain the relationship, and tweeting alone isn't enough. You almost need to be more personal; more hard working with these relationships once you've reached this level.

The social media expert Eileen Brown, says that you need to monitor how long you spend each week on Social Media; measure the results and effectiveness of your activities and don't spend more than 5 hours a week. She is an expert and I believe her advice is valid: it is easy to get sucked into building up a large following which takes up time, and does not lead to significant business or to developing long term business relationships.

In the end it is about balance, and the realisation that people buy from people. Let's not forget the power of ourselves - our physical presence and voices, in selling our services.

The Apprentice: All talk and no action

2011-07-07T14:51:00.000-07:00

There is no doubt that Melody has an impressive CV: being tutored by world leaders including the Dalai Lama and Al Gore. Winning a number of awards and running a Global Industry. Then why don't I take her seriously and respect her?

Really it is the outlandish self promotion; the talking; the inability to answer the question 'What do you do?'; the arrogance. In our youth, we all over emphasise our achievements, but we learn when to stop and when not to over exaggerate. Yet Melody's exaggeration appears to be a business version of those X Factor candidates, that despite being tone deaf, really believe they are star singers.

Of course, for the BBC, Melody was gold dust; she provided excellent TV with her memorable claims and quotes, and her obvious business flaws. It was hilarious that she was unable to explain the nature of her business: something that anyone would ask - and demand a simple explanation.

However, my concern is that she is obviously a role model for young people; she coaches in communication skills, yet she had a style that invited ridicule and disbelief. Is exaggerating experience really going to win a young person a job, or investment in new business? Is this communication style going to win a young person respect in an adult world?

Recently I was an invited guest at a conference. One of the speakers was a beautiful young woman, who specialised in 'communications'. She spent her 30 minute speech, talking herself up, and outrageously name dropping. Her feedback marks were very low, with some devastating comments. At no time did she engage her audience; she never indicated how she might help of assist any of the businesses represented at the conference, and as a result, didn't create any possibility of trust or of any future rapport. It was a puffed up presentation by someone that gave little indication that she could cope with anything more demanding that the primary school tuck shop, with adult help. I have no idea how good this woman was at her job, but her communication and presentation style was flawed.

Youthful optimism and lack of fear is such a powerful tool, and one that we all want to encourage within young people. However, this style of communication, and mind set is doing no favours to our young people. There are plenty of fabulous young people, however, the promotion of this style of b***shitting, as being in any way acceptable, is risible - and won't lead to any more people being able to win investment for their businesses or job offers.

The crazy thing was that for a moment, we saw a less arrogant Melody in 'Your Fired'. She suddenly became the 26 year old that she is: passionate, wanting to learn and humble. It was only for a brief second, but it left me sad that she wasn't able to be herself - rather she'd decided to portray herself as a Global Leader.

Do you have to be well mannered to get on in business?

2011-06-30T13:01:00.000-07:00

Well, it was another interesting Apprentice programme last night wasn't it? There was some jaw dropping behaviour both inside and outside the boardroom. I will discuss this later. What I have also found interesting is a column by Allison Pearson, who compared our Melody to Margaret Thatcher and other high achieving women leaders. Now I personally cannot see any similarity between the two women, other than having a forceful, focused 'verbal' handbag technique. Allison Pearson also argued that people didn't like Melody because she was a b*tch and that these qualities are admired in men but not women.

As edited by the programme - and of course, we can't be totally sure the editing has been completely balanced, Melody is very good at persuading/bulldozing others into agreeing with her. She doesn't listen to other people's advice or views, and even disregarded the chosen panel of tasters, who 'didn't agree' with her ideas. She just latches onto an idea and goes for it. I admire anyone that has the focus and strength of character to fight for what she wants, but surely it is a fatal flaw to disregard other people's opinion, observations and even panel research. I just can't wait to see this woman in the interview stage...

The other person I wish to discuss this week is Zoe, who was just ghastly, to Melody. She's been ghastly to Susan and Natalie in the past. Of course, the venom directed at Melody isn't totally unjustified; but the personal attacks 'below the belt' to Melody just before an important presentation (were the buyers from Asda able to hear the performance?) was so unprofessional. Talk about shattering the confidence of your team just before an important presentation. Zoe has the ability to fight dirty: real 'girl fight stuff'. One imagines she would have scratched and pulled hair in fights with any girl she disliked at school. I don't know if she resorts to personal attacks when she feels under pressure; she was much better when she wasn't a team leader - but of course this could have been the editing. It was as though she wasn't capable of making a decision, but would lash out at team members rather than take responsibility. You could see her digging a hole as she attacked Melody and then Tom in the board room, and interestingly enough, the person who was the recipient of previous attacks, Susan, wasn't called back into the board room.

I am going to sound like Karren Brady, who hates women behaving in this way, particularly in the board room. Unfortunately, there is a particular type of male (and Daily Mail readers) who consider that all business women are second rate and behave in the way Zoe does. They don't, believe me! However, her behaviour ticks every stereotype of women as leaders, and unfortunately does no women any favours.

I will therefore go to an article I read where ex-Tesco CEO, Terry Leahy recommended that good manners in business was the key to success. Both Melody and Zoe, and also Jim, do not appear to have this characteristic; one because she plays dirty and makes personal attacks, the other two because they are so focused, they will do anything to get where they want, which will include shouting down others; manipulating and not listening. On the other hand Jim was heard saying that Helen was quiet and gentle and he liked her because he coujld get his way. However, one wonders whether he has underestimated her ability to manipulate him!

I am wondering whether people feel that they have to be the loudest; the most aggressive; the most devious in order to be successful in business. I believe you need a focus, determination, energy and charisma. But loud? Your marketing can be loud, but you could be the quietest person but full of energy and charisma!

It's all in the market research

2011-06-24T11:46:00.000-07:00

Now I have some inside information on Market Research; I worked in the industry for nearly two years, and learnt two very important things: you can lead the respondent to answer in a particular way and you need more than 4 respondents. I even knew that from an O Level research exercise. But then again, I don't run a global industry. And I don't have a wealth of awards - although I'm up for the viola player of the year award in our household, which is a given, since I'm the ONLY viola player in the household.

It is also not de rigeur to interpret 'very good' and 'excellent' for, 'not really' and 'okay': unless your French isn't quite as good as you've talked yourself up to be. Or perhaps you just didn't like the product and wanted to ensure it wasn't selected. Or maybe you don't have a good grasp of what consumer's might buy, which is a surprise since you run a global organisation and have been mentored by an impressive list of world class thinkers and Nobel Prize Winners.

Please don't think I'm just getting at Melody. She is a tigress and as Lord S said, she will fight for her place in the Apprentice. She also worked incredibly hard getting appointments, and had a stab at speaking French. However, it was all for her own gain; she isn't a team player and had an inability to hear requests for anything that wouldn't further her own position within the process. She based her decisions on 'gut instinct' without considering any evidence and also conveniently 'forgot' to do some tasks that the team leader asked her to - research on La Redoute for example.

Personally I have a problem with individuals that constantly blow their own trumpet: the 'All talk and no action' brigade. They expect everyone to shine their lights on them; illuminating their talent at the expense of everyone else's. My friend Samantha told me that when she met Rupert Murdoch, he had a charisma and he listened to what everyone said. He really paid attention and made you feel that your opinion was valid. He then went away and considered the evidence (statistical and opinion) before making a decision. He runs a successful global business. That is the skill base you need to be successful Melody. I can't wait to see her in the interviews!

“I can take their hearts, I can take their minds,” The Apprentice

2011-06-24T11:28:00.000-07:00

“I can take their hearts, I can take their minds,” he dreamed. Now I apologise for blogging late on this particular episode of The Apprentice, but I had been so mesmerised by Jim's mellifluous tones that I was charmed into thinking he liked me; not that he wanted me to do his thing.

Ah! Of course we know that he told the TV viewers that he had a game plan for manipulating his team into being submissive and if the going got tough, then he'd stick the boot in. As he showed in the board room. As Karren kindly summarised "You have a passive aggressive personality". Anyone that has had a boss like this - or a friend for that matter, knows the outcome is heartbreaking. I am sure Jim's team will also be more wary of his games now.

Yes: this bloke does get everyone to work together, and he makes everyone feel valued. He does the eye contact; open body language - even mimicking body language to develop rapport very, very well. Even the frosty Zoe fell for Jim's charms and was dancing to his tune.

Yet when the evaluation of the task, in the boardroom, took place, he was first to devalue other's contribution, lying and scraping to save his place. We have all worked with or for people that behave like this. How do they gain promotion? How are they so effective? Perhaps they don't make the progress they like; perhaps the reality is that they aren't telling the truth with future plans and opportunities. I worked with a tenor who was exactly this; terribly destructive to colleagues when the going got tough. Slowly we all unravelled the considerable web of deceit, which took a while to recover from.

If you are in work, it is good to have a mentor or someone that you can trust who might not be in your department. Someone that has one step away from the action but might know the characters. A mentor is invaluable for noticing games and situations that are occurring to warn you, and also to provide advice if the going gets tough.

Jim is, of course TV gold and we are waiting for a withering look from Margaret in the interview session!

Glaswegian accents affect success of winning jobs

2011-06-14T09:41:00.000-07:00

I read the following press release yesterday: this was describing the results of a survey on accents and employability.
http://www.responsesource.com/releases/rel_display.php?relid=6525

As we all know, discussing accents is an emotive subject for many people. An accent does identify where the speaker is from and class - which for many British people is key. But certain accents provoke prejudice, which I believe could be the cause of the results. My views on accents and where I rank them are different to these results, as I am sure readers would also agree. If I'm analysing the results, I might suggest that there was regional (southern) bias in the research: I doubt if anyone from the north would consider an Essex accent the most preferable accent to have.

However, the whole issue of accents is interesting when considering 'employability'. In fact a number of well known presenters have said that their middle class accents was a disadvantage when working at the BBC where regional accents are now favoured. To a certain extent, it is 'horses for courses'; a Public School accent for a business with many people of that background would be an advantage, but wouldn't work so well, if they were targeting Liverpool clients. Yet the lovely Ashley in Michel Roux's "Service" demonstrated that he didn't need to speak RP to engage some very posh guests at a country hotel: his warm, endearing personality was a winning formula.

When I first taught in London, the headmistress of the prep school I was working at was incredibly posh. However, upon meeting her family, it transpired that they didn't present themselves in that way, and she had consciously 'lost' her scouse accent between Liverpool and Euston station, to advance her career. Another headmistress I have met: a dynamic, successful primary head, was told to 'get rid of her brummie accent if she wanted to get on' - and this was in Essex.

In the end, it is about being understood; speaking clearly, effectively and appropriately. A thick accent whether it be Public School posh; Glaswegian or Scouse is more difficult to understand than a voice with 'a little' accent, which still provides interest and individuality. However, poor grammar - of the Louise Rednapp/Alesha Dixon "You was great" variety, does not give a good impression; rather it shows the person is lazy and poorly educated. Would I employ them - or even buy from them: no. Would I employ or buy from someone who has a Glaswegian accent - yes, if they spoke clearly, with good grammar!

The mouse that roared!

2011-06-09T03:03:00.000-07:00

How on earth do you get heard when you are in a group of vocal, overconfident, loud fellow contestants?Edna (who was eliminated from The Apprentice last night) said on the TV this morning, that one of the keys to being successful in this format, was to be heard and noticed. Obviously, clever editing prevents us being totally aware of candidate's success, but I was particularly struck by the struggles Susan (my name sake) has been having with other contestants.

There is no doubt that Susan is a clever lady and has a sound grasp of business principles. But for some reason, other candidates are ignoring her, or being unreasonably rude (Zoe I mean you). Why is she failing to be taken seriously? She does have the disadvantage of being the youngest candidate, and she looks very young. Her voice is very high: there is a lot of evidence to show that higher pitched voices are more difficult to listen to. She is petite in stature and is not yet able to make an impact with her physical presence. Her body language tends to be 'deferential': particularly when aggressive candidates are speaking to her. I do believe that Susan's cultural background also plays a role in her ability to come across: Chinese women are expected to be deferential; they speak quietly and with a high pitch. Susan also does not have the confidence and is in awe (I don't know why) of some of the more experienced candidates.

So what would I suggest Susan does to be a more successful communicator and for others to take notice of her:

Think before she speaks; she is very enthusiastic and desperate to please like a child, but this doesn't go down well.
Speak in a lower pitch. Not only will it make her appear older, she will be more audible.
Slow down her speech so it is easier for people to listen to her.
Speak louder, so that others can hear her.
Be more forceful when she speaks; she won't come across as aggressive (there are others that are capable of that)
Stand up straight; head up and confident.
Don't cower when others shout at her.
Try not to whinge.

I actually think Susan is a great candidate. She needs to overcome these obstacles to start shining. Lord Sugar has flagged up these challenges for her, and no doubt she has the strength of character to take his comments on board.

Calm down dear: just listen

2011-06-03T04:38:00.000-07:00

Oh dear: the swarve Vincent had his red card (or the finger) on Wednesday and his downfall wasn't his ability to engage with people (well Jim) but his inability to engage with female team members. How many times did he dismiss his female team mates' suggestions - or even physically remove telephones from their hands to complete a call?
Engagement isn't just about speaking, but it is also listening. Engagement is a two way process: one that involves NOT JUST speaking, but listening. A good leader has the ability to do this, and something that I hope Vincent goes away with and contemplates.
I was concerned that he seemed to dismiss the women's contributions to the team efforts. Despite Natalie's good advert, this was not acknowledged - and I can only consider that this was due to a blind spot with women. Misogyny has no place in business, and through misjudging the contribution of a section of a team, it weakens your position.

So Vincent: next time you select a team, or work with an existing team, judge individuals' talents based on their ability not their gender.

The Art of Bragging - Adopt The Apprentice style

2011-05-25T06:11:00.000-07:00

As you know, I am a great fan of The Apprentice: it is great entertainment, and I spend a great deal of the programme laughing and cringing. I know that the contestants are exhausted and stressed, and that the programmes are very cleverly edited, however, some of the contestants' comments are risible! Of course it takes a particular person to even apply for such a show. I came across the link below, from the BBC, which highlights the communication style of some of the contestants.

http://www.bbc.co.uk/news/magazine-13338023

Of course it is difficult to judge how much to 'brag' - particularly when you are in a contest with other people. There has to be an element of self promotion within any business situation. Whilst we could ask for referrals, there is nothing like 'selling ourselves' or our services. BUT, as seen on The Apprentice, there is a balance, and showing off, or making ridiculous comments, only backfire.

Marketing of celebrities and musicians, is a particularly dangerous area; I am sure I am more cynical because I know an awful lot about this industry, but claims of "The world's best voice", "The most beautiful voice in the world", "You are another Nina Simone - that good", "The best singer song writer the world has ever seen". The problem with these comments are that a creative PR company or X Factor judge has put out a comment about their client. Before we know it, this is quoted as true for that artiste. The artiste has a long way to fall, and in some cases starts to believe the hype.

TV companies that are wanting to publicise an underperforming show "The popular show", "The rating winning show", "The cutting edge, cult show" - even though these programmes have 10% viewing on prime time TV and their viewing numbers are beaten by repeat daytime shows.

Another comment I've recently read "Possibly the best ********** winner we've ever had". - either he is the best or he isn't.

I wonder if individuals are mixing a dream or vision with reality. It is perfectly okay to dream that you are going to set up and run a business, with ultimately a £1M annual turnover. But to say "I'm running a global organisation with a £1M turnover", when you are in startup and the only part of your global empire is your website.

So my tip is: self promote - yes, but always be able to back up what you say with evidence!!!

Good luck.

Where did you get that hat?

2011-05-19T15:14:00.000-07:00

The Apprentice on BBC1, continued to entertain last night with another jaw dropping edition. Of course we have to acknowledge the editors in picking the most amusing scenes from many hours of film. However, from a communication perspective, there are a number of priceless scenes!

A contestant cold calling a rival hotel's procurement (The Ritz) to ask for a copy of their suppliers' list. Karren's face was a picture. The contestant had no idea about building up a business relationship based on trust: let's face it a cold call: asking for The Ritz's invaluable resource that they'd built up over a number of years. Dur!
The cloche saga; they didn't even know how to pronounce it, let alone know what it was. Yes: there are cloches that are used for gardening, but surely they could work out that a hotel wouldn't need 'garden' cloches.
The upward negotiation gag; one contestant started with a low price: each time she negotiated with the vendor, she quoted a higher price. I thought negotiation involved trying to get the lowest price: not the highest!
The lurking presence of a moustached man, whenever a female was on the phone; he barked orders, so she was having two conversations: with the company and him. He even grabbed the phone, mid-conversation, to complete a call. What a negative advert for anyone that was considering working with him.
The total lack of time spent assessing the nature of the business; those posh, Mayfair shops are quite intimidating at the best of time: unless you are a young successful business person apparently. They just marched into these shops, expecting to negotiate a 'deal' with a huge sense of entitlement. 'They wouldn't even knock 1p off the price" said one contestant. Why do they have to? The King of Tonga pays full price: if the BBC broadcast a company giving even 1p off, their client base would all be on the phone asking for a refund! I presume no prices were displayed; don't they know the saying that if you need to know the price, you can't afford it?
The hilarious "I have a very important client" comment by Susan, topped by the vendor's "What's that to me". The apprentices made the mistake of believing that they could get anything for the price they wanted. They had a total sense of entitlement and a disregard for the vendor's costs and overheads.
The genuine shock and horror faces, when prices were quoted. OMG was said more than once. My husband told me that you try not to give anything away with your body language and what you say, because it weakens your position with negotiating. Has anyone told Susan that?
Listening; it appeared that they weren't listening to the vendors but just waiting to quote another price. How not to create rapport in one easy lesson.

If we contrast with the wonderful Irish charmer with the sad eyes. He engaged the vendors, and developed a fast rapport. In the butchers, he managed to get another £10 off and a hug from another vendor. His manner was open, friendly and not arrogant.

I am sure they are very tired (they always get up really early and people have told me they are exhausted), BUT why are these basic mistakes made by, well, some of the most successful young business people in the country. Ha!

The Apprentice Braggers

2011-05-16T04:07:00.000-07:00

I am a great fan of The Apprentice, and certainly I will be blogging and podcasting about this entertaining show in the next few weeks. Yes; I say entertaining, because with good editing and casting, the BBC are able to create a show rather than a basic business programme.

I am always astonished by the 'bragging': the mission statements and straplines some of the contestants utter. I know they will have been interviewed for hours and the producer cleverly picks one off the cuff remark. Perhaps I was brought up to be modest, and this is, of course, in a contest, a problem, but some of the statements from contestants is...well....

One of the most memorable comments is from a female who has been 'taught' by The Dalai Lama and Al Gore and has worked on projects with 12 Nobel Peace Prize winners. And how old is she? I'd love to know which school she went to. Perhaps the truth is slightly embroidered; reading books 'teaches' you about a person's values and thoughts. The trouble is that over inflated boasts often put you into a weak position, since others start to joke about you. It is the case of the shepherd boy who cries 'Wolf' one too many times: no one takes you seriously so when you are truthful, you've already lost their trust.

I know we all have to blow our trumpet, and for individuals that are quieter and more modest by nature, this is more of a challenge, but their needs to be a reality check and a balance. My challenge to you, is to start boasting, and when a trusted colleague or friend starts squealing, or accuses you of arrogance, you will know how far is acceptable!!

Humour at a time of tragedy

2011-04-04T05:35:00.000-07:00

We appear to be going through a time of tragedy; particularly with the dreadful devastation in Japan. The following article on the BBC website, argues about jokes after a tragedy.
http://www.bbc.co.uk/news/magazine-12775389

As someone that has been a singer at the Association of Funeral Directors' dinner, I can confirm that their humour is 'black'. No doubt this is a coping mechanism for their industry. Likewise I understand that people during the darkest moments of the Second World War used black humour to 'lighten' a situation.

However, we now live in a world where what we say, and more importantly, what others say, is broadcast quickly through the internet. What we might think of as 'black humour' might be deeply offensive and hurtful to someone suffering - and reading a 'tweet' or status update on Facebook. Since you are not in front of that person; they can't hear the nuance of your voice or see your body language, they only have the words to read.

We also live in a world where certain 'comedians' (I use that term very loosely), will say anything and argue that it is 'ironic' or 'challenging contemporary thought' - when in fact it is NOT funny, and audiences are laughing in horror and embarrassment. The trouble with these comedians is that what they say is picked up by the media, making the statement more exposed to everyone - causing more offense. It also raises the profile of the 'comedian' concerned.

So here are my tips for using humour at a time of tragedy:

1. Know your audience; if you are going to use a current topic as a source of humour, check who your audience will be. If it is a family member or close friend and you know their humour, that could be okay. If, you decide to joke about Japan and it is a Japanese audience, it really is not going to be funny. If in doubt, don't say it.
2. Decide on a reasonable time after the tragic event before you make the joke or comment. Immediately after a tragedy, when people are in shock, is not a good time.
3. If you have children who are repeating jokes heard in the playground, try to explain to them about the tragedy (without scaring them) but also to be aware who it is appropriate to repeat those jokes to.
4. If you are a social media fan: Facebook and Twitter, be aware that your humour can be re-tweeted and transmitted throughout the world. Not everyone might have the same humour as you; some might find it offensive and will label you. Using humour on a company account or yours - if it is for personal branding, is dangerous, so use with care.
5. Decide whether or not the joke is actually funny; as I mentioned before, some statements aren't. Repeating them wins no brownie points but labels you as being an idiot.
6. If in any doubt, don't repeat the joke.

The Strength of Speech in the face of disaster

2011-03-28T10:21:00.000-07:00

With the dreadful news from Japan over the last few weeks, it came as no surprise to me that the Emperor of Japan decided to address his subjects.
http://www.telegraph.co.uk/news/worldnews/asia/japan/8385868/Japan-earthquake-Emperor-Akihitos-exceptional-speech.html

Emperor Akihitos, as is tradition, never addresses his subjects and as a result, Japanese people had never heard his voice until this address. When we consider how interested everyone was in Kate Middleton's voice when she spoke at her engagement interview, one can only imagine what a positive impact this had on the Japanese people's morale. Hearing a human voice; particularly that of a leader, is a very powerful emotional experience. The emperor was able to connect on a very personal level with his subjects.

So, do you have a voice that connects with others? Does your voice make an impact when you address others in meetings; on the telephone; or presentations? How might your voice make a difference to those around you. These are questions we all need to consider, just as Emperor Akihitos did.

Personal Branding Inside and Out 6th April 2011

2011-03-15T07:10:00.000-07:00

I am delighted to have been invited to be involved in this fabulous workshop, which features Malcolm Levene: an eminent leader in developing individuals' personal brands and Jorgen Sundberg, who is an expert on personal branding with a particular knowledge in online marketing.

http://personalbrandinginsideoutmarch.eventbrite.com/

This workshop is ideal for middle to senior management individuals who wish to improve their personal profile/branding within an organisation, and also to be aware that they are promoting their company or organisation when interacting with others. The course is also ideal for successful entrepreneurs who are wishing to improve their personal branding.

I will be delivering a session during the day on how the voice and body language makes an impact on your image and brand.

I would be delighted to discuss the course to anyone: do call me on 0844 576 3015 or email susan@executivevoice.co.uk

Clever Girl: Cheryl Cole works with a voice coach

2011-02-24T03:39:00.000-08:00

I read an interesting report in the Daily Mail today, saying that Cheryl Cole, who has just won a huge contract to appear on American TV is having vocal coaching.

http://www.dailymail.co.uk/tvshowbiz/article-1360171/X-Factor-USA-Cheryl-Cole-flies-LA-meet-voice-coach-role-preparation.html

I like Cheryl's voice and in particular her accent. The Geordie accent is a warm, friendly, happy accent. However, unless you are familiar with the accent and slang words, it is a challenge to understand what is being said. The same applies to any strong accent, whether it be UK Posh; Texas or even Sarah Palin.

Cheryl has made a very smart move; she is wanting to be a success in USA, so she is modifying her accent and vocabulary for the new audience/environment. Instead of saying 'biscuits' apparently she'll be saying 'cookies' and 'pants' for 'trousers'. She will also be working on her diction and vowel sounds so that her speech is much clearer for the audience.

She is making it easy for her audience to listen to her. By making her accent clear to them, and changing her vocabulary, they won't have to work so hard to listen and understand her. This is a positive, successful approach. How many times have you listened to someone speak in meetings, at conferences or on the TV where it is hard work listening and understanding their accent? Do you switch off too? I certainly do!

Cheryl is doing the right thing by modifying her speech. I wish her the best of luck!

Executive Voice also do 'Accent Calming' services for individuals and teams. Go to our website http://www.executivevoice.co.uk or call 0844 576 3015 to discuss your vocal requirements.

HR Connections Workshop 19th March

2011-02-22T02:38:00.000-08:00

Executive Voice are delighted to be involved in this exciting workshop.

http://hosted.vresp.com/679300/474b7f0b31/285247203/a9542e3475/

Aimed at HR professionals, it will give individuals the opportunity to discuss important and challenging issues within the HR work environment. Executive Voice is delivering a short workshop on developing confident and effective communication skills at meetings.

For more details please see the workshop information:

http://hosted.vresp.com/679300/474b7f0b31/285247203/a9542e3475/

If you wish to discuss anything with us, call us on 0844 576 3015 or email susan@executivevoice.co.uk

BBC Radio too middle class?

2011-02-21T06:14:00.000-08:00

Oh dear; the BBC are really losing the plot aren't they? We have had a senior BBC Exec accuse the BBC of being too 'middle class' in their programming. Apparently Radio 4 isn't listened to by significant numbers of people from the North. (The question is, is Radio 1?) In another report 'Outnumbered' the award winning sit com is considered too middle class and 'Southern' for the BBCs audience and isn't relevant to many people's lives. This same exec has been involved in cultural highlights such as 'Snog, Marry, avoid' that personally i feel irrelevant to my life.

http://www.telegraph.co.uk/culture/tvandradio/bbc/8279381/BBC-Radio-4-too-middle-class-and-London-centric.html

I agree that the BBC - particularly in its news reporting is very London focused. Major news in other regions of the country is often barely featured in the national news. But the report is somewhat naive; people in different parts of the country have different tastes and habits and there is nothing wrong with that. Many people in other regions listen to local radio because they feel it covers news and their lives more effectively. The BBC has some fantastic local radio stations. Radio 4 is a national radio and has to cover different material and subject matter.

There is a place for different regional accents - provided they speak clearly, just as RP must be spoken with good diction. What I can't forgive the BBC for, is using presenters and judges that are not able to speak English clearly; I will throw something at my TV if I hear another "You was' from Louise Redknapp or Alesha. That isn't being middle class; it is about providing good clear, English.

The most irritating radio voice

2011-02-14T06:55:00.000-08:00

I love listening to voices; they reveal so much about a person - age, where they come from etc. We all have personal preferences for the type of voice we love listening to, and George Bernard Shaw was correct in saying (I've simplified this) that as soon as an Englishman opens his mouth, he will always find someone that dislikes him. This is somewhat harsh but people are prejudiced about certain accents; voice types- or even gender. I saw the following article about the voices on radio that listeners particularly disliked.

http://www.telegraph.co.uk/news/newstopics/celebritynews/8304155/Who-has-the-most-irritating-radio-voice.html

As you can see from the article, certain voices provoke a strong emotional response - with some people being quite rude about individuals, who are essentially strangers.

Having a 'unique' sounding voice CAN be useful - think Janet Street Porter or Brian Sewell; their voices and speaking styles are part of their persona. However particular voices could be detrimental to an individual - for building their personal brand or for creating a negative emotional response when they speak.

It is difficult to receive feedback from people you know well about your voice, but asking for constructive feedback on this area from your boss at your annual review is a good way to be self aware. Also courses Executive Voice offer opportunities to discover how effective your voice is in different situations without provoking negative emotional responses.

If you wish to be an effective speaker, here are a few pointers to ensure your voice is working for you.

Speak with clear diction. Make it easy for people to listen to you.
If you have a strong accent - whether it be a regional accent, Toff's, speaking English as a second language, speak slowly and clearly to make it easy for people to listen to you.
Watch your pitch; if you speak with a high pitched voice it is more difficult for a number of people - particularly men - to listen to you.
Be aware of your listeners' ears; they might be used to listening to a southern accent and will need to 'tune in' to another accent. Speak slower and be aware of not using regional slang.
Make your voice interesting to listen to; a monotone drone will send people to sleep!
The voice isn't just about the sound of the voice but also the way you deliver your speech; be engaging with your body language - inviting people to listen to what you have to say.
Record yourself speaking. Be honest with yourself; do you have a nasal or unpleasant tone in your voice? Would it annoy others? If so, do something about it.
Always smile when you speak; it lifts up the voice making it more engaging for others to listen to.

Speak to executive Voice if you would like some individual training to make your voice interesting to other people. Visit our website or call us on 0844 576 3015 for more information.

Are you less employable if you have a strong accent?

2011-02-11T06:58:00.000-08:00

At the weekend I read an article about a gentleman that was not employed for a particular job. On asking for feedback from his interviewers, they revealed that his accent was one reason why he wasn't selected.
http://www.dailymail.co.uk/news/article-1353606/Shemi-Leira-turned-job-African-accent-rich-customers.html

This area is always of interest to me. Accents provoke emotion in everyone; certain accents make you feel negative about them, others positive. It could be based on expectation or whether or not you can understand them easily.

On two separate occasions Executive Voice have provided training for individuals and teams, where one of the issues was 'accents'. In the first, a highly qualified and valued professional received training due to his accent resulting in more work for the support staff. Part of his job required him to dictate information via a telephone line and his secretarial team were not able to understand what he was saying. This resulted in errors; more time being spent on his documents and unhappy clients. Clients also had difficulty communicating with him by telephone. The company valued him very highly and were aware that this had become a major issue and was affecting the business. Through training the gentleman learnt how to dictate more effectively; slowing down his speech and being more precise with his diction. He maintained his accent, but was able to modify it for workcase situations.

In the other instance, we worked with an inspirational team of estate agents based in the North East. Their warm, friendly approach to clients - many of whom were based in the South East or who were foreign, was seen as over familiar for a client/supplier relationship. Clients also found it quite difficult to understand the team on the phone and often there were 'unprofessional' conversations in the office that were clearly audible in the background when clients were on the phone or in the office. Whilst not wishing to dampen the natural positive characteristics of the team, we made them aware of professional and private behaviour, relationships and conversations. We also focused on how to modify the voice with clearer diction on the telephone, so that clients were able to understand more easily. Again, there was a marked increase in sales once the training was implemented.

If we regard Michel Roux's Service, all of the trainees had accents: yes, RP is an accent. They all modified how they spoke; what they said; their behaviour and body language to work in a Five Star environment. Their accents weren't an issue as it was the overall package that counted.

So here are the top tips for ensuring you are employable, whatever your accent is:

Speak clearly and if necessary slow down your speech to ensure people understand you.
On the telephone, take special care to listen and speak very clearly.
Develop rapport with good eye contact and positive, open body language.
Check the environment you are going to work in; is it an environment you are familiar with or wish to work in? If not, look for another opportunity.

http://www.executivevoice.co.uk

The 'Fine Dining' experience - apply it to your business

2011-01-24T03:03:00.000-08:00

I'm bowled over by the excellent Michel Roux's Service on BBC 2. Michel has picked a group of young people wishing to go into the hospitality industry, and train them up to become excellent employees - and the offer of scholarships to two participants, to enable them to study further.

The first point that struck me was that the young people had little experience of receiving good service; how could they anticipate how to provide good service. As Mary Portas is exploring, High Streets don't offer a good customer service, and a number of food chains also don't focus on this side of the business.

I have experienced working with one of Michel's teams recently, in my capacity as an entertainment provider. I was struck by how hard everyone worked; how they anticipated what was required by the clients BEFORE the event as well as during, and how they welcomed us into the team: giving us positive feedback throughout the evening. We all felt very privileged to be part of the team! I will be blogging on this programme again!

So what does this programme offer business owners that aren't in the Hospitality industry? A smile; what you say (for example Good morning, not hiya!!) and an engaging body language are all ways of making a huge impact; a 'Magical Moment' for the client. Executive Voice offers individual and team training in using the voice and body language; to engage your employees with clients.
Call us on 0844 576 3015 for more details

Voicebox Transplant - which voice would you choose?

2011-01-21T08:06:00.000-08:00

I read an incredible article today about a woman in California, who has had a voicebox (larynx) transplant.
http://www.bbc.co.uk/news/world-us-canada-12253257

A previous article on the BBC website described how this surgery is able to transform people's lives that previously were not able to speak after particular surgery.

http://news.bbc.co.uk/1/hi/health/7912621.stm The interesting point about this is that with a transplanted larynx, the patient has a 'new' voice. Before, the patient might have had a high pitched voice, but after surgery, it could be lower, or with a different timbre.

For fun, I have created a survey asking for your favourite voices and if you had the choice of changing voice, what would you request! Answer online below.
http://www.surveymonkey.com/s/7TNYB9W

For more details of Executive Voice go to our website

Smile, Speak, Serve

2011-01-20T01:53:00.000-08:00

Last night I watched the wonderful Mary Portas in her new crusade to improve customer service within the Retail Industry. Everyone has experienced poor customer service when shopping, and it is very frustrating at times. I have stopped shopping at certain shops due to the shop assistants' attitude.

However, poor customer service is not exclusively found within the retail industry and it is something we ALL need to be aware of, since the majority of use work within the service industry, or if we are selling a product, there are still customers that require service for delivery of the products. Mary is quite right in saying that good customer service elevates a business to a new level.

I like Mary's somewhat cheesy take on customer care: "Smile, Speak, Serve", but it can be applied to any business situation.

Smile: When you smile you become more approachable; you voice alters becoming less tense. This is something that can be applied on the telephone as well as face to face.

Speak: Engage the customer; acknowledge they are there; welcome them. Answering the telephone the first thing one says could be "Good morning" - you'd be amazed at how many businesses don't answer the phone like this.

Serve: "How can I help you?" is the easiest thing to say, whether you are face to face or on the phone.

The programme didn't touch body language or intentions. Unfortunately some people are trained to say particular things (scripted cold calls for example, rarely sound authentic), and they can sound insincere or their body language is saying something else.

It is a very interesting programme and certainly I'm hooked! I look forward to the next programme which I will be blogging about.

For more information on how to speak on the phone, buy our CD "Make an Impact on the Telephone"

Remedies for coughs

2011-01-19T02:57:00.000-08:00

Coughs are potentially a disaster when you are wishing to speak in all areas of business. It is awful if you are on the phone and have a coughing fit; presentations and public speaking engagements could be embarrassing if you start coughing, and as for meetings: you cause a disturbance in the meeting and aren't able to listen effectively. We have also heard radio and TV presenters suffer with coughing fits that result in an awkward pause.

Coughs are mainly a protective reflex to remove foreign bodies, mucus or irritants such as dust from the respiratory tract, explains Alyn Morice, professor of respiratory medicine at the University of Hull, and one of the country’s leading experts. ‘But persistent coughs can also be caused by viruses and infections,’ he says. He recommends that if you have a persistent cough for eight weeks or more, you should visit your GP.

This blog doesn't cover symptoms of coughs; coughs that almost become a nervous reaction or medical remedies. However, it is important to consider the physical outcomes that could affect your effectiveness to speak. These include:

Having a husky voice.
Having a sore throat
Tiredness due to not sleeping
Having a voice that becomes very quiet
Other symptoms such as achy abdominal muscles due to coughing.
Generally feeling poorly with other flu like symptoms

When we cough, we put a lot of pressure on our larynx and over time this swells up - causing a husky voice. If we have an infection in our larynx, it can swell up and mucus can surround this area. These all result in the voice becoming more husky, and even difficulty speaking.

It is really important to take care of your voice when you have a cough; Paul O'Grady mentioned on his radio programme last weekend that he had 'Panto Voice'. He had suffered 'flu during the run and returned to work whilst he was still ill: he didn't want to let down his fans. As a result, he had a cough, sore throat and very husky voice. There are plenty of casualties in the theatre and opera world where individuals have returned to performing when they are still suffering from coughs - resulting in long term damage.

Obviously most areas of business work do not require such usage - unless you are training or doing extensive speaking, but it is important to take care of your voice if you have a cough.

Try to avoid dry environments, dusty environments and those that irritate your throat so that you cough.
Remember to drink a lot of fluids (not alcohol), since it is easy to become dehydrated.
Gargle with a salt water solution 3 times a day, to cleanse your throat and manage any infection.
Go to a pharmacist who will recommend the correct cough mixture for your cough.
We recommend you take a night cough mixture at night, which will allow you to sleep better.
At night, use 2 or more pillows to keep your head up higher. We have found this helps with night coughs.
Steam your throat with a bowl of very hot water with eucalyptus oil in (take care); breathe this in with a tea towel over your head. Repeat twice a day.
Avoid using your voice where possible; text, use emails and letters and write notes!
If the cough symptoms persist for 8 weeks or more, go to your GP.

For more information on Executive Voice go to http://www.executivevoice.co.uk

Be prepared in the cold period

2011-01-06T01:56:00.000-08:00

I don't wish to sound like a Government health warning, but this time of year with the common cold, flu like symptoms and in the worst cases, Swine Flu, could play havoc for your voice and communication effectiveness. When you feel unwell it is always a challenge to speak clearly and with charisma - or energy. Sneezing, coughing, having a sore throat and having catarrh also make it more difficult to speak confidently.

With these symptoms, it is easy for the body to get dehydrated, which can potentially cause harm or even damage to the vocal folds - and your voice. It is especially important at this time of year to drink plenty of water throughout the day. Central heating is on which dehydrates the body, and this, with cold/flu symptoms is potentially very harmful to the voice.

In the next few days I will focus on different cold symptoms, and how best to cope with these when working.

If you have any questions, or would like to bring up a specific issue, call me on 0844 576 3015 or contact me

My new year's resolutions

2011-01-03T11:45:00.001-08:00

I have recently read a couple of blogs where they suggest you write down your aims for 2011; they become public and writing them down makes it easier to remember them. Of course, situations and opportunities change - and these aims aren't written in stone. For example, last year, we decided, mid-year, to rebrand our other business, which meant we didn't focus on one of our targets, however, I believe that long term the re-branding will result in increased results.

So here are my targets for 2011 - for Executive Voice.

1. Create and broadcast video messages every week.
2. Podcast on audioboo each week. See how this can link to itunes??
3. Keep blogging
4. Increase traffic to the blog
5. Ask for reader questions to get material to answer queries
6. Do some tele/video classes
7. Collaborate with other professionals on joint projects
8. Write a book
9. Do some more work on radio/TV
10. Market the CDs
11. Write articles
12. Write in publications
13. Change to Wordpress (for the website)
14. Incorporate blog into the website

I'll let you know how things are going!

The accents on how you speak not how you look

2010-12-28T09:57:00.001-08:00

Recent research reveals that your accent reveals more about you as a person, than what you wear. An article on the research is below.

http://www.express.co.uk/posts/view/218604/The-accent-s-on-how-you-speak-not-how-you-look

We are all aware that the way we speak on the telephone has an impact on the success of our conversations on the phone; the other person can't see us so we have to project our personality in other ways. However, this research is a revelation, since the voice: the way we sound and our accents, has a greater influence on how we project our personality than has been revealed before. Whilst experts have always identified the way we speak within a first encounter as being one characteristic people notice, experts (and in particular image consultants) have always focused on personal appearance being the most important characteristic to concentrate on when wishing to make a good impression.

I was always taught to maintain eye contact; shake hands and say "How do you do." From the research it seems that this is good advice, because you are immediately engaging with the other person. Focusing entirely on appearance is not a two way exchange. It is certainly something to bear in mind.

Our Training CD course 'Make an Impact with your voice' is available from our online shop.

Squeaky voices: do they influence and impress?

2010-12-28T09:56:00.001-08:00

One of the key vocal characteristics we mention to clients is that of a high pitched, squeaky voice. When we are tense, the pitch in our voices goes higher. Women in particular find that when they raise their voices, the pitch increases, making it more difficult to be heard.

George Osborne has a great tendency to have a high pitched voice when put under pressure: George if you want to work on this, do give me a call. Also, on occasions, David Cameron's voice becomes high pitched and whiny when under stress. The following article is rather interesting.

http://www.express.co.uk/posts/view/216598/Don-t-judge-politicians-by-their-squeakiness

Unfortunately we do judge people on their voices; the impact is even more profound when we're on the telephone, so here are my tips for maintaining a less squeaky, high pitched voice

When you project your voice or shout, consciously think of pitching the sound 'low'
When you begin to feel tense, check your posture and how you sit to relax
If you are in a stressful situation; take a deep breath and speak more slowly
If you are put on the spot with a difficult question, repeat the question to give yourself time to relax and respond.

For more information on our services to go Http://www.executivevoice.co.uk

What to say and when

2010-11-29T06:01:00.000-08:00

Like many well brought up people, I was told topics to avoid discussing with people, including money, politics and personal habits. "Stick to the weather and which books you like reading", was my elders' advice.

However, I've just read an amusing article about what we should avoid speaking about on the BBC website.

http://www.bbc.co.uk/news/magazine-11845363

Clearly times have changed; it isn't funny to mention 'bomb' in an airport and it is wise to take care when emailing, writing on facebook and tweeting.

You have been warned!

Business Networking Sites

2010-11-26T01:39:00.000-08:00

Today in the Telegraph, there was an interesting article about business networking sites: like Linkedin and Ecademy.

http://www.telegraph.co.uk/technology/7482116/Have-business-networking-sites-finally-come-of-age.html

I use linkedin, and I have to say that for an initial connection with people it is invaluable. It has also been useful for establishing myself as an 'expert' and to promote events my businesses are involved in. You are able to join sector related groups and contribute to discussions. I have discovered information that is informative and invaluable. I have also been able to connect with old colleagues, and through my existing contacts, connect with useful people for my business.

However, I don't just rely on Social Networks for establishing business; human interaction is an invaluable and might I say, the most effective business tool. I have heard from clients time and again that picking up the phone or even arranging a meeting resulted in our business being taken seriously - and leading to us winning contracts. Of course, it is great to connect via a social network, but realise that it gets very 'noisy' in there. You can be set apart by picking up the phone for follow ups, or even arranging a meeting.

Two examples that have worked for me recently are: we had bid for work with a large, multi-national company. I had spoken on the phone and also emailed the client. I offered to go into the office to introduce myself and discuss the contract, which she accepted. When the meeting ended, she said that it made such a difference that I was 'bothered' to come into the office, and this resulted in the business, and we have repeat business from them now.

We had a targeted marketing campaign; instead of just sending information via email or post, one of my assistants contacted everyone on the list to introduce our company. All agreed to receive the information; and immediately we received requests for meetings, specific jobs and to be kept in touch with any developments. The 'human' interaction had made a huge difference to our campaign, and resulted in more work.

Small businesses in particular have limited resources and time available. Social media sites are a cost effective business tool, but don't forget the power of human interaction; either by telephone or face to face.

Below is an interesting article by Cloud Net about the effectiveness of using the telephone (i.e. the human voice) for sales.

http://www.cloudnetuk.com/news/bid/36931/Cloud-Net-Survey-SMEs-still-use-websites-and-telephones-over-social-media-to-make-sales

For more information about Executive Voice go to our website or call us on 0844 576 3015

Background noise hinders communication development

2010-11-18T06:57:00.001-08:00

I came across this very interesting article about very young children's abilities to learn, being affected by background noises - for this we should read the TV being on constantly.
http://uk.news.yahoo.com/21/20101114/tuk-toddlers-learning-hit-by-noise-6323e80.html

I have mentioned before my concerns of very noisy classrooms and learning environments. Some classrooms are badly designed so that acoustically they are either difficult for pupils to hear the teacher, or for the teacher to project his/her voice; everything echoes in the classroom as the materials do not absorb sound, or even that the walls between classrooms are so thin, that noise from other classrooms travels, disturbing pupils and making the work environment noisy.

In our lives we are so used to having noise around us: whether it is traffic, the TV or listening to an ipod. Yet the TV and ipods are very passive; we do not involve ourselves or engage. My concerns are that children do not learn to listen; to engage someone else in a conversation; to question; to ask or even maintain a two way conversation, because there are things that distract them.

I read (but can't find the article - sorry) that research showed that students studying for exams, that played with Facebook; their mobiles etc whilst revising scored an average of 20% less in their exams. The sample and control were large enough numbers that this was significant research.

Given that this research could imply that distractions could cause 20% less learning and work outcomes, we do need to consider work environments - whether they are in schools or in business.

The occupational hazard of teaching

2010-11-09T10:36:00.000-08:00

today I read an interesting article about a teacher that has received compensation for damaging her voice. Here is the article.

http://www.dailymail.co.uk/news/article-1328093/Teacher-lost-voice-trying-make-heard-wins-150k-payout.html

I am very aware of the challenges teachers have using their voices, since one of the areas of training I offer is for teachers. I focus on vocal health; non-verbal communication and ensuring teachers use their voices in the correct way to prevent vocal damage.

Teachers receive, on average, a 1 hour workshop on using their voices, when they are training. This could be with 200 other students. When singers and actors learn to use their voices; to project and learn to pace themselves when using their voices, they spend hours on training, and often it is one to one tuition. Yet teachers have to speak every day for 40 weeks a day; they can't whisper but must project their voices.

Unfortunately many schools being built now are acoustically unsuitable for teaching; a well trained singer or actor would find it challenging to project their voice in some of the rooms being built. Add to that the challenge that many rooms are not sound proofed: noise in adjacent rooms carries, which disturbs classes and makes it more difficult for teachers to project their voices.

Another challenge is that many children don't know HOW to listen and concentrate. They are so used to passive entertainment from the television, computer or ipod and don't understand how to engage. More children have little concept of being quiet when someone is speaking, or they will be distracted by a text message on their mobile.

I am aware that some schools are buying microphones for their teachers and in fact one microphone manufacturer claimed that results improved when teachers used microphones. I would like to see the research first but suspect that the 'magic of statistics' was able to create this result... I have a number of concerns for using microphones in a classroom environment:

Teachers still need to know how to use their voices healthily and effectively. If they are using their voices for 5 hours a day, poor vocal technique will still lead to vocal damage, whether they are using a microphone or not.
Unless you are properly trained to set the sound levels for using microphones in the environment where they are being used, the sound levels not be set to appropriate levels. Given the acoustic of many classrooms, the sound will still be too loud in certain areas and too soft in others. Wraparound sound is not provided with these systems.
The sound of the teacher's voice is likely to disturb classrooms adjacent to the class. If all the classrooms have sound enhancement, the work environment is going to become very, very noisy.
When a voice or sound is loud, pupils will speak louder to be heard when having a conversation. Surely a classroom environment should not be about shouting at each other.
Pupils are so used to loud background noises; why should an amplified teacher be any different.
Pupils have to learn the skill of listening and concentrating.

The problem is that teachers are not taught how to use their voices. Teachers voices and body language are their principle communication tools. Teachers need to be given training - and more than an hour at college. They also need support to develop these skills; be self aware and be able to recognise when they are having problems with their voices.

Executive Voice offer one to one and group training for teachers. We focus on good vocal usage; vocal health; prevention of damage and non-verbal communication. Call 0844 576 3015 for more information.

We also have an excellent CD 'Make an impact with your voice for teachers and trainers'. Buy here.

Tips for making an impact on the telephone.

2010-10-25T05:04:00.001-07:00

Here is my latest podcast for making an impact on the telephone:
http://audioboo.fm/boos/205404-making-an-impact-on-the-telephone

The Audio Training CD 'Make an Impact on the Telephone' is available from the Executive Voice Website

Preparation and World Cup excuses

2010-06-19T02:39:00.000-07:00

In the midst of the post match despair last night, I heard arguments about Capello's decision to inform his squad who was in the team, only two hours before the kick off. Within a context of business; the performing arts and the emergency services, there are situations where important decisions or actions are taken at less than 2 hours notice. A crisis might occur where a snap decision is needed; a tragic accident where firemen and hospitals have to implement life threatening actions and treatment; someone might be sick and an understudy given 10 minutes warning to perform in front of 2,000 people.

In all cases, the people involved are highly skillful; highly trained and very well prepared. In certain cases, they have mentally prepared themselves for such a crisis for years and the knowledge they have acquired during their career enables them to step in. They will also have prepared strategies for delivering emergency care or crisis management within their team.

The England Football squad are highly trained, skillful players and within their preparation, they will have had sufficient support to develop their mental preparation; including strategies for 'getting into the zone' within two hours of a match. To use this as an excuse is, possibly, a red herring.

We all know that the success of our performance - and of course I focus on communication skills - is dependent upon the quality of our preparation.

More information from http://www.executivevoice.co.uk

World Cup Footballer Communication Watch: Our leader SG is speaking slightly clearer, although I don't know whether I have just managed to tune in to his thick dialect. He has clearly had some media skills, although more work is still required.
WR used his media skills work well yesterday, when he ranted after the game. Although the BBC wisely used subtitles, he spoke slowly and used a small phrase.
Capello is now asking for a translator: possibly wise given the anger of the media.

What we can learn from the vuvuzela!

2010-06-15T13:11:00.000-07:00

What a commotion - or noise - that is being caused by the 'Vuvuzela' debate. Poor European football fans can't hear the expert commentary from the BBC or ITV; fans in the stadiums can't be heard chanting and, well, the English Team have an excuse other than the shape of the official tournament football for under performing.

The challenge is, of course, that the pitch and tone of the vuvuzela is in the most powerful part of the human hearing frequency. However, I have, against my better judgement, attended arena concerts where the volume has been equally loud and where quite frankly, it was impossible to hear the music as it was TOO loud.

The argument about the commentary being inaudible is an interesting one. There are situations where the pitch of our speech can make us inaudible, or more difficult for the listener to hear you. One example is teachers. For female teachers in particular, there is a tendency to raise the pitch of their voices when they raise the volume of their voices. Their voices become less audible as they are highly undistinguished from the children's voices. I work with teachers to keep the tone and pitch of their voices low, so they are more audible. Maggie Thatcher and Betty Boothroyd both adopted this technique in the Commons.

Also, actors wishing to be audible within a noisy scene, or comedians keep their voices low pitched to cut through the noise of audiences laughing. An acquaintance of mine: a very gifted amateur stand up comedian, had feedback that most of his jokes were being lost. Watching a video of his, I realised that his voice went higher and higher, as he was coming closer to the 'punchline'. He was laughing along with his audience - and they couldn't hear him!

So getting back to the vuvuzela; what relevance is this to football. Well, commentators need to be aware of their pitch; sound engineers that are mixing the sound in UK will be able to utilise these lower harmonics and frequencies, to make it easier for viewers to hear. Instead of becoming high pitched and squeaky whenever there is something exciting, they need to keep their voices low and modulated. Of course, there is something else BBC and ITV could do; provide subtitles, then we could enjoy the sound and atmosphere created by the vuvuzela!

Lost in Translation: we need subtitles please!

2010-06-11T02:17:00.001-07:00

I am a great fan of regional accents and always champion this rather than getting clients to adopt a "RP" accent. However, I also promote good, clear diction and where necessary, slowing down when you speak. However, several situations last week made me laugh - and prompt me to write this short newsletter.

At the weekend Prince William struggled to have a two way conversation via satellite with the latest England Football captain. The Prince looked bewildered whilst the footballer waffled on in a very thick dialect, at record speed. The Prince looked rather like a French Exchange student on the first day with his family; confused and unable to understand anything; he eventually started nodding and saying "Good luck".

Obviously it was very funny, but this is a figurehead for England Football; if an English person couldn't understand the captain, who could the foreign media? It does no favours for this country or for English Football.

In fairness, I heard a brief interview yesterday, and clearly the captain had had some media training: he had slowed down his speech, and his responses to questions were very short. Whilst his diction was still very sloppy, I could vaguely understand what he was saying...

When we speak to people, we want to make it as easy as possible for them to listen; by making them work hard to understand you, there is every possibility that they will switch off and not pay attention. So my message to you is, when you speak to people - particularly on the phone, take your time and pronounce words clearly!

Always check your message has been received.

2010-05-26T07:15:00.000-07:00

Last week I was involved in a rather tricky situation, where a group of children were delayed returning home from a late night performance. There were 2 messages that were not received and this resulted in the coach the children were on being delayed; the children being very tired and distressed and worried parents waiting for the coach to return.

One of these messages involved an individual 'TEXTING' a message to the person in charge. The other involved an individual leaving a 'Voice Mail' to say she was travelling independently. In both cases, these individuals believed their responsibilities had stopped once they had left these messages. However, the person's phone that they'd left the messages on wasn't working. These were important enough messages, which affected a number of adults and children, yet they didn't check whether or not they had been received. They also did not tell the person in charge in person, but relied on impersonal messages.

Before we had mobiles (and I don't mean the 1980s bricks), we ensured messages were passed on; we confirmed they had been received. Now, it appears, for some people, that leaving a message or texting is 'good enough' without them checking a message has been received.

The message today is: check the right person has received your message; if necessary asking them to phone/text to confirm, or - even more impressively, tell the person face to face.

Executive Voice is running a half day Masterclass Speak, Connect, Engage on 7th July in Central London.

Shh: walls have ears Triesman

2010-05-20T01:58:00.000-07:00

What struck me with the whole Triesman scandal at the weekend was not that Britain's attempts at hosting the World Cup in 2018 have been scuppered, or even that a man in a position of authority was trying to impress a woman young enough to be his granddaughter. It was that in a position of responsibility and as a figure head of an organisation, he made unguarded comments to someone he didn't know well. He presented himself as untrustworthy; unprofessional and not suitable for the role he was paid to do.

Recently I have had unconnected conversations with two successful female entrepreneurs. One said she is very careful where she has work related conversations, as she never knows how might overhear a comment about one of the multi-national companies she works with. She respects the confidentiality of the work she does, and wishes to avoid competitors hearing about projects she is working on. She even avoids mentioning company names now, unless she is in her office with trusted people. It possibly sounds far fetched but this businesswoman is aware that her reputation is that of being utterly professional and trustworthy.

The other entrepreneur supports business people to fulfil particular projects. Even for an initial meeting, she is aware of her clients being candid about themselves. Unless she picks a suitable location where others can't eavesdrop, she is conscious of a private conversation, not being private! Again, this lady wishes to be utterly professional; respectful of the client's confidentiality and to find somewhere where her clients feel comfortable.

My message today is that the term "Walls have ears", is a warning to all professionals and entrepreneurs. Be careful who you share information with, and where you share it!

Executive Voice are delivering a 1/2 day masterclass "Speak, Connect, Engage" on 7th July in Central London. More Details.

Working together: the challenge of your role within a partnership

2010-05-17T08:09:00.000-07:00

This is an interesting one: the image on the left, by Andrew Parsons, shows the recent press conference hosted by David Cameron and Nick Clegg following their collaboration and coalition.

A lot has been written about their relationship; analysis of the body language and behaviour; analogies with arranged marriages and what they said and how. Some commentators have considered how long the relationship will last, others are scathing.

I am not interested in that; I don't have a crystal ball, so am not able to predict the future. What I am interested in, is how individuals are able to present themselves as an individual and within a team. How they are able to work together to create a 'united front' on the world stage.

Cameron and Clegg were political rivals until very, very recently. Through circumstances they are now having to lead the country through a very challenging time. Whilst I don't know either man personally, my understanding is that they are both very intelligent, ambitious individuals, who are"Alpha Males". To form a partnership of this kind, there have to be adjustments, and they have to learn where the boundaries are within that relationship.

The behaviour of the two during the press conference was awkward and almost flirtatious. There were times when neither was totally clear about how to behave; who should speak first; who should take over. Of course this was an enormous challenge since a week earlier they were political rivals, and in fairness, there was little time to adopt a 'Role' for the performance. Also, although Nick Clegg's party was the 'junior' party in the alliance, the Lib Dems gave the opportunity for the Conservatives to take power. So NC being subordinate might not be appropriate.

So learning from this scenario, this is what I believe would assist individuals and companies in this position;

Designate the 'roles' of everyone involved in a press conference.
Decide who is going to say what.
One person should lead the press conference; it doesn't need to be the person in charge.
The 'lead' person in the conference should be the first going on, off and taking questions.
In the case of NC and DC, if there is an issue over roles for NC, he should call a press conference when DC is on paternity leave; he'll get his chance then.

For more information on how to make an impact attend our half day masterclass Speak, Connect, Engage on 7th July

TV appearances don't necessarily translate well on the radio

2010-05-04T03:23:00.000-07:00

I have focused on the vocal and performance side of the TV debates in my last blogs and emails. It was interesting to watch this short video following the final debate on Thursday night. Some undecided voters watched the debate on TV; seven others listened on the radio. The sample then voted on who had 'won' the debate. It was an interesting result: on the radio Gordon Brown made more of an impact; on the TV Clegg did.

Here is the video

Whilst the sample of 7 is very small, it was interesting to note that the vocal performance of GB was significantly more engaging on the radio where the more media savvy DC and NC made more of an impact visually on the TV. I have mentioned in previous blogs that impact is not JUST the visual appearance, but the vocal one too. In a different age, when TV was not such a powerful and immediate communication stream, the result of the election might be very different.

So we come to our three leaders. How did they perform on Thursday from a vocal point of view. As a performance, we had two leaders who were performing both faces of Janus: one leader looking backwards and reflecting on his experience and what an advantage this would be for the company, the other looking forward; encouraging voters not to dwell on the past but to have a change to move the country out of the recession.

David Cameron: This chap has worked hard. Following his first appearance, he has really upped his game; taking a number of tips from his rival NC. He looked much more comfortable; he engaged with the live audience as well as looking into the camera at times for the TV audience. His speech was measured, with him consciously speaking slowly and clearly. The impact of speaking slowly and clearly: particularly if you have a resonant voice, gives the impression of confidence and authority. This was something DC projected well. His deliveries were confident, and the voice was lower pitched, unlike the first week; he didn't appear frightened but gave the impression he could lead the country and deliver some alternatives to the present economic plans.

Nick Clegg: Ah, Nick Clegg, the media savvy politician. Everyone has learnt from NC's media performance: look in the camera; flicker your eye lashes; mention the questioner's name etc. However, NC looked uneasy and vocally, his throat was closed causing the voice to be weaker. It gave the impression of someone that was out of his depth, lacking confidence and uncomfortable. In addition to this, his posture was less confident than before. His shoulders were slightly up and forward leading to tension in his upper chest/neck and shoulders area: hence the unclear voice. Given the dynamics of GB and DC trying to out punch each other, NC had become the uncomfortable spectator and occasionally chipped in with appropriate hand swinging. He was still engaging when he had his space to speak, but it is interesting to note that he didn't score very well with the sample LISTENING to him on the radio. He adopted the tactic of repeated 3 or 4 key messages: again and again... If you were to close your eyes when he speaks, you would receive a number of different messages about him, what he has to say and what he thinks about himself. He is a very good visual actor.

Gordon Brown; Ah, poor Gordon. Suffering from 'mic-gaff' the day before did not put him in the most positive frame of mind. Physically and visually, GB looked like a broken man; much older than the other two leaders; posture was defeated and he looked tired and pale. He was still aggressive towards the other two leaders, although Dimbleby managed the situation well: preventing GB talking over the other two, too much. He was leaning in - weight on the balls of his feet. However, there was a tone in the voice which suggested a level of desperation.
Interestingly, his performance came across far more positively on the radio, with the sample voting 6:1 in his favour. He has the advantage of a lower pitched voice, which gives the impression of experience, power and authority. He was also clear and direct in his message that he had experience of dealing with the 'World Stage'. Visually, his body language prevented him conveying this, but on the radio, the voice was able to show this 'role'.

In the end, it will be fascinating to see how the election pans out on Thursday. The three leaders have all developed their skills throughout the three TV debates. In order to impact further, I would like to see NC and DC focus on their voices - DC to find a way of dropping the tone of his voice to add gravitas to his performance; NC to relax his jaw, neck, shoulders and upper chest area. This will lead to his voice becoming more resonant. For GB: he needs to think about raising the voice production into his resonating chambers in the face. This will lead to the voice being far more focused. Also, he needs to lift up his ribcage so that he can take deeper, more relaxed breaths. This posture would assist in him conveying a more confident, less broken persona...

More details of our course Speak, Connect Engage

You're never alone with a microphone

2010-04-28T12:23:00.000-07:00

We've all had microphone gaffs in the performing world. I remember forgetting to switch off my radio mic during a show, and after my scene nipping down to order a drink in the bar.... which the audience all heard. Mercifully this didn't lose me an election, although I had a serious note from the director! I have never made that mistake again.

What surprises me about Gordon Brown's mic-gaff is that he is highly trained to use microphones; deal with the public and well, be a politician complete with two faces. GB does find it challenging to meet 'real people' and in the case of Mrs Duffy, she was an articulate, passionate lady who had supported the Labour Party for many years. She had also participated in a number of Party campaigns. She was controlled and had a right to voice her opinion and concerns. By all accounts, the discussion was conducted well and GB didn't leave it with his image dented.

However, leaving your mic on when you get in a car to be incredibly rude about a member of the general public: someone who could vote for you is unacceptable. The fact he'd slimed up to her - even discussing the colour of her blouse, then be personal is dreadful. Yes; when you are in the privacy of your home or car, you do let off steam. But this wasn't a challenging 'confrontation'. GB was also looking for someone to blame in his team. By leaving his mic on GB revealed more about himself; how he viewed his team AND the general public than any staged debate or Number 10 leaks.

GB is an experienced media animal. He has aides and 'experts' to advise him on every facet of his media image. He will certainly have had media training - which includes using a microphone. One of the rules is, never say anything until the mic is switched off. In fact another rule is: don't say anything of a private nature until you are in the privacy of your home, when you KNOW there are no mics around. Duh!

For expert training and a masterclass in connecting with clients, customers and colleagues "Speak, Connect, Engage" is on 7th July Click here for more details I recommend GB attends.

Election TV Debate: they all learnt from Nick's performance

2010-04-23T01:52:00.000-07:00

After the first TV debate last week, there was increased hype as to how the main protagonists were going to fare under the spotlight. Despite walking the talk, David Cameron had been poorly advised by his team and underperformed in the first debate; Gordon Brown had adopted the 'Father of the Nation' role: to limited success. So it was left to Nick Clegg to schmooze, flirt, engage viewers and win the pollsters vote - for now...

Well: both GB and DC adopted NC's style of looking into the camera and addressing the audience. I still can't understand why they didn't do this last time, but they had to listen to their advisors.... Everyone was on the attack and this led to a more animated debate with some interesting discussions. We all like a good verbal scrap. I should mention that Adam Boulton was an effective chairman, who managed GB better and let the other two leaders have their say more easily.

I am focusing on the verbal impact and the performance side of the debate; how the three men came across; how they engaged and some possible changes that need to be made for the last debate.

Nick Clegg: The golden boy of the first debate was still basking on the success of his first performance. The knives were out for him; he'd had a smear campaign in the press and his policies had been questioned. He was attacked by both DC and GB, but maintained a relaxed composure, with the Mr Sad face not making too many appearances. However, I was concerned about the quality of his voice. The impact he made would have been significantly less on the radio. From the start he had a 'tight' throat, resulting in a less than resonant voice. His nerves showed in his voice and it lacked authority, confidence and trustworthiness. Given that his physical appearance was still good; he engaged well on the TV screen and with the audience (although he wasn't calling people by name) and his posture was good, this impacted less on the screen than on the radio, where listeners couldn't read his body language. I have mentioned the vocal relaxation exercises on the website, but do give me a call Nick if you want some specific one's for your problem. This needs to be addressed by next week.

David Cameron: I had been very disappointed for DC last week as he under performed. This week he was so much better, and presumably his original advisors are now having a prolonged stay in Siberia. DC looked into the TV camera; his posture was much better: I even saw him putting weight on the front foot (yeah!); he looked confident, commanding and no longer intimidated and annoyed by GB. Vocally, his voice was far stronger and he was able to maintain a lower pitch: thus avoiding the slight 'whining' voice that was apparent last week. Instead of his nerves and frustrations showing in his voice, he was able to maintain a calm albeit confident vocal presence. For next week, DC's homework is to practice placing his voice at a lower pitch when GB talks over him. Remain focused when you are interrupted; drop the voice and you will still be audible. Also, when this happens, raise the volume of your voice, but watch that your voice doesn't RAISE in pitch, so consciously think of speaking LOWER! Good luck!

Gordon Brown: GB did everything to excuse the fact he isn't Media friendly by his first address; substance over PR spin, which is ironic given that New Labour have been masters of spin in the last 15 years. A good try GB, but these are words of a desperate man. GB adopted the role of 'Elder Statesman' again; referring to the 'World Stage' and crises he has been involved in, he used the 'experience' card. Physically, he looked into the camera to engage viewers, but more work needs to be done, to be more effective. His posture was authoritative; confident and 'powerful' with him on the front foot and very much in attack mode. GB has a vocal advantage over his rivals since his voice is significantly deeper; this gives the impression of gravitas and authority and he is more audible when two people are speaking. He could have used this to even more advantage by slowing down his speech and adopting dramatic pauses, but no: he went on the attack and tried to steamroller the other speakers into submission. He gave no impression that he listened to other's views, instead adopting a sneer. Is this the behaviour of a leader? Finally, he attempted humour; his swipe at the other leaders appearing to argue like his sons in the bath was cheap; not funny and lost him some credibility. Humour is very powerful, but subject matter and timing are crucial. What does GB need to work on for next week: he has every advantage, experience, confidence, a powerful presence and vocal quality, yet at the moment he is wasting these. He needs to calm down; stop attacking others and focus on what he is saying. Putting more weight onto his heels, he would be able to balance himself better. He needs to listen to what others are say and internalise his personal thoughts on the others, to avoid him looking cheap.

Executive Voice are co-hosting a masterclass in engaging clients, colleagues and audiences on 7th July in Central London Click here for more details

Tonight's Debate: what the party leaders' need from their Fairy Godmother

2010-04-22T09:25:00.000-07:00

If I was the party leaders' Fairy Godmother, what would I provide, in order they had their wish fulfilled. I am assuming their wishes will to perform well; to engage with the electorate, and to improve their popularity.

Gordon Brown: Gordon didn't have a particularly good performance last week. Many people noticed that he interrupted the other candidates (particularly David Cameron); he was aggressive and talked over other people speaking. He didn't listen either. As an effective leader, people are looking for someone who listens to other ideas, rather than shouting them down. Gordon would be advised to take a step back; count three before he jumps in when someone else is speaking and to engage with the audience - one by using their names and by looking into the TV camera. I am sure he will be on the attack to Nick Clegg and given the smearing today, there will be ammunition available for him to use.

Nick Clegg: Nick had a fantastic response to his performance last week. Not only did he flirt with the studio audience and TV audience; he looked straight into the camera, engaging viewers. He also used questioners' names and made friends with them. He played 'hard to get' with Gordon Brown who was schmoozing up to him. However, I have no recollection of what he said. His performance was very effective and made an impact, but viewers will be expecting to find out more about his policies and whether or not he can walk the talk. The other leaders will be on the attack, so he needs to watch his back and have some convincing responses to their queries over his effectiveness. Also he will have to fight off the repercussions of the smear campaign. This evening will either make or break him.

David Cameron: David was a real disappointment on Thursday. A good guy who has excellent ideas and speaks well was over shadowed by the other leaders. He also looked uncomfortable; his body language was ineffective and vocally his voice became strained. He was, however, the only leader that said something I still remember..... David needs to relax; move his weight onto the balls of his feet. He also needs to look at the camera, do the name game; keep speaking LOUDER when GB tries to interrupt him and keep going. He also needs to start questioning GB's comments rather than shaking his head. My last advice would be to look GB in the eye and keep the eye stare. It would be interesting to see how GB reacts to that on Live TV.......

Good luck boys!

Executive Voice are running a course on using the voice to Engage clients and colleagues. Called "Speak, Connect, Engage" on 7th July in Central London Information on the course. Many of the issues I discuss in this blog are covered in the masterclass.

How was the vocal performance of the leaders in the TV Debate?

2010-04-19T08:59:00.001-07:00

Many apologies for the tardiness of this email report. Vertigo; writing at the computer and using your brain don't go hand in hand!

I don't know about you, but I really enjoyed the first 30 minutes of the debate; I then got bored. There have been plenty of comments on the performance of the three leaders. From a body language perspective, none are better than the excellent Peter Collett who appeared on Sky News. The impact of the debate has affected the polls, with the Lib Dems doing remarkably well at the moment BUT polls are one thing; it is what happens in the voting booths that matter.....

As Peter Collett mentioned, two's company, three's a crowd and this was perfectly illustrated by this debate and the dynamics between the three. Nick Clegg was the one they wanted to be friends with; GB clearly was smoozing with him, whilst deliberately leaving out DC. NC was playing hard to get. DC was the 'piggy in the middle'; left out with 'no mates'. Avoid Threes where possible!

There is no doubt that Nick Clegg had a fantastic result from his performance. THere were notable skills he used:

Looking straight at the camera to engage viewers.
Using first names for people who had asked questions.
Bending the rules when talking to people in the audience.
Open, confident, professional body language. For readers who have attended Executive Voice's workshops and one to one coaching sessions, he had a classic 'Divo' posture, which was non-threatening, professional, open and enabled his voice to be engaging, clear and interesting to listen to.
HOWEVER - under stress, he makes his mouth into a 'Mr Sad' :( If you do this now, you will feel that tension develops in the jaw area; throat and back of the tongue. This impacts on his voice by creating a 'strangulated' sound. He needs to relax this area For jaw relaxation exercises go to the Executive Voice website
He came across as trustworthy, in touch with the public and willing to 'work things out'.
It was a very good performance - although I have little recollection of what he said.

Next David Cameron who, in my opinion, underperformed. I noticed

He was physically on the back foot.
His weight was actually on his back foot and this impacted on his performance by giving the impression he didn't want to be there.
His energy was being used to prevent him falling over backwards.
It prevented him from projecting his voice and personality.
He didn't engage with the audience - both in the studio or the TV audience.
He looked awkward, frightened and weak (in my opinion.)
His voice was high pitched and strangulated. He was in a lot of discomfort - possibly from being so close physically to Gordon Brown.
Looking broodily into the distance works for Clint Eastwood in a Spaghetti Opera, but not for a political debate. He looked silly and didn't engage.
One positive; his stories and examples were very powerful and I do remember some key messages he said.
For people that have worked with me, he showed classic examples of 'The Mouse' in his posture; no energy or engagement was coming from him, and he didn't invite engagement from his audience.

Finally Gordon Brown. In fairness I was spending a lot of time shouting at the TV saying "But you've had 13 years to sort this out!" Etc... However, here are my comments: I have tried not to be biased.

Gordon Brown adopted the 'Elder Statesman' persona in the group, with confidence, solid body language.
Gordon's low pitched voice added gravitas and experience to what he said.
HOWEVER, because he has a tendency to drop his jaw, the actual voice drops from some of his resonating chambers resulting in a less focused voice which lacks clarity. It becomes more difficult to hear what he's saying.
He spoke slowly and concisely to create the 'Elder Stateman' persona.
He was aggressive, physically (he leaned on his lectern a lot) and 'Gave the eye' to David Cameron. I believe he intimidated DC.
Vocally he was aggressive in a quiet, demanding way.
He didn't play fair - he was for ever talking over DC and butting in, preventing DC from completing sentences and being heard.
He jumped down from the stage to shake hands with the audience, leaving the other two leaders looking like school boys.
There was no two way engagement with the audience; it was one way - listen to me, but no eye contact with the camera. He wasn't warm.

I will be very interested to see what happens this Thursday. Adam Boulton has his work cut out managing the debate. I am sure every second has been analysed by the researchers and advisors for each of the leaders and that NC will be the main target of attack this time!

For more information about Executive Voice go to http://www.executivevoice.co.uk

How the politicians say it NOT what they say will win the debate

2010-04-15T02:03:00.000-07:00

Tonight we have the historic TV debate between the political leaders in the UK. Until this morning, when volcanic ash became the leader story, there was blanket coverage of the debate. Experts were wheeled into TV studios to discuss the appearance of the politicians and to analyse their body language. In all cases, experts said that it was how the men appeared on the TV rather than what they would say, that would affect the outcome of the debate.

One area that hasn't been mentioned is the tone of the voice; I find this surprising, since most of the experts are excellent. It is clear that all three men have worked on the quality of their voices: if you listen to early Gordon Brown broadcasts, you will hear that his voice has more energy and animation. I would, however, be advising and coaching David Cameron to become aware of his voice rising in pitch when he's stressed or pressured.

Since this is a TV broadcast the experts have focused on the visual impact of the men, yet there are many people that have strong auditory reactions - and the broadcast will be broadcast on radio. Whilst all the men have clear voices, Gordon's has a tendency to lack variety of tone and Nick Clegg's sometimes lacks charisma.

I have no doubt - or at least hope - that they have all had vocal coaching before this debate. Tomorrow, if I remain awake during the debate, I will let you know how well they did! But my message is: don't forget the impact your voice has on any appearance.

There is an interesting video on the Sky News website where the excellent Peter Collett analyses the 3 party leaders' body language and the messages they are sending.

For more information on Executive Voice go to http://www.executivevoice.co.uk

Learn to speak 'The Queen's English' on your iphone

2010-04-14T02:32:00.001-07:00

I read an intriguing article today about an iphone app that can train you to speak the 'Queen's English' - allegedly...

Apparently, the app will train you to speak a certain number of vowels and consonants that are part of the RP style of speaking. What a great resource! I am very much in favour of people speaking clearly although speakers of regional accents can also speak very clearly. Ironically, some people that believe they speak 'Queen's English' don't enunciate clearly and they are difficult to comprehend.

This is a great resource for individuals to improve the quality of their voices; making it clearer for others to understand them. In a world where we speak to people that don't speak English as a first language, we need to work especially hard to be understood. Gone are the days when we thought speaking louder whilst gesticulating: like Basil Faulty, was acceptable. Come to think of it, was it ever acceptable??

It is also useful for people who use the phone a lot; there is nothing like a clear voice for making it easier for the listener to LISTEN EASILY.

Of course Executive Voice also offer these services: either one to one, face to face and on the telephone, and audio CDs. Go to our website for information.

Here is the article:

Listen to your customers!

2010-04-06T05:55:00.000-07:00

How to lie without showing it in your body language

2010-03-09T01:21:00.000-08:00

My family used to have 'animated' debates with my grandmother over "white lies" - fibs that might prevent someone being offended, and telling the truth. Being a die hard Lancastrian, she believed that telling the truth - or what Southerners would say "being blunt", was more honest. The fact that we had to tell a white lie over her cooking "Oh this is delicious", so as not to offend her, didn't cross her mind!

People DO lie: stinking porkies, white lies or fibs. In business it is very useful to learn how to detect a lie, and also be aware of what you do when you're fibbing. I came across the following article, which could be of use when meeting clients! It gives some self awareness of the types of signals we give to other people when we're fibbing. Of course, when you KNOW what you do, it is easier to disguise this.
Here's the article. Good luck!
http://www.telegraph.co.uk/relationships/7324032/How-to-lie-and-not-look-as-though-you-are-lying.html

More information from http://www.executivevoice.co.uk

Complaining online only devalues yourself

2010-03-08T06:05:00.000-08:00

In the last couple of days I have come across a number of situations where individuals have tried to undermine a competitor or individual online. Instead of it being a private 'spat' or discussion, this has been played out in the public domain.

1. At a conference I was attending, a potential delegate wasn't happy about one aspect of the arrangements and set up an 'anti conference' twitter account, rather than discuss it with the organiser. Like other people I looked up this individual's tweets, and let's say that I'm surprised she's invited to any network groups, since she has negative tweets on all of them.

2. An exhibition I attended had a derogatory blog written about it. Everything from the timings, to the quality of the exhibitors was mentioned in scathing tones: although the writer had problems writing grammatically correctly. Her expectation was that she would be wined and dined, but she engaged with no one; choosing to sit in a corner tweeting from her blackberry.

3. At a dinner party last week, a friend described how she had discovered an ex colleague had written a song: freely available on the Internet, which destroys her character. Although she is not named, things she said and did are freely quoted in the song. She feels victimised and powerless to stop the song being played.

4. On a wedding website, a supplier was "named and shamed" for "ruining" a bride's wedding. Instead of discussing the alleged mistake directly with the supplier, the bride went straight to the website, complaining without there being an opportunity for the supplier to give his side of the situation. Other brides chipped in, condemning the supplier without knowing the full facts. Eventually the shaken supplier: a small business; came online, giving a completely different view on the situation. It was clear the bride had an unrealistic expectation of what was agreed. However, the suppliers' reputation was affected.

In all cases, damage was caused due to someone going online and 'naming and shaming'. Despite there being one side to the argument, they were making 'noise' online and potentially damaging the reputation of a business or individual. Of course, we all have rivals and competitors, and yes, there are times when we wish to have more of the market ! but believe me, it results in more damage to your own reputation if you make a habit of bad mouthing competitors.

As Julie Meyer said at the BIG Event last week; you never know when you are going to be under. We all know what it is like to be struggling; don't laugh at others for their current situation.

Whenever I see derogatory comments about a business; individual or organisation, I always ask the question: who is this person and why are they doing it. Most of the time it is evident they are envious; struggling or bitter. As professionals we don't want to give that impression - so don't complain on line!!

More information from http://www.executivevoice.co.uk

How do you present yourself as a company?

2010-02-26T06:35:00.000-08:00

Yesterday I attended a large Exhibition in London. I was struck by how different organisations presented themselves within this busy, competitive market. For me, it wasn't the stands that were the largest, or that had cost the most, that drew me in. On occasions, it was the tiniest stands that didn't have all the gimmicks, that enticed me to ask questions and engage with the company.

In the end, it was down to the people manning the stands; how they presented themselves; their body language, manner and attitude that attracted my attention: and I have to say, that of others. When they appeared friendly and inviting, people responded. No matter how many chocolates and biscuits were available, it was the people themselves that made all the difference. No prize draw made up for unfriendly people!

So what can we learn from this?? As a company, you are only as good as your staff; even if you have the best products around, if you do not have staff that engage potential and existing clients, your business is going to suffer.

We support businesses of all sizes to present themselves, via their staff, to clients and potential customers. For more details go to http://www.executivevoice.co.uk

Executive Voice at the Big Event

2010-02-15T03:14:00.000-08:00

Executive Voice are delighted to be one of the Sponsors and workshop leaders for this exciting event, which takes place on 4th March at the Fielder Centre, Hatfield Business Park.

Executive Voice will be leading two showcase workshops, where we will discover how small adjustments to posture make a huge difference to the impact you make with clients and customers.

If you would like to attend go to http://www.the-bigevent.com What's even better, is that I have a 25% discount code for my readers. To receive this, contact me. with your email address and I will send it to you.

I will also be offering a one to one Vocal and Communications session (worth £100 if you come to my studio). Let me give you invaluable advice on how to make a positive impact with your clients.

More information from http://www.executivevoice.co.uk

Violence in schools - what should teachers do?

2010-02-12T07:58:00.000-08:00

Nearly half of new teachers do not feel properly equipped to deal with violence in the classroom, a survey suggests. The association of teachers, lecturers surveyed 1,001 NQTs with 49% respondents believing they had not had enough training to deal with challenging behaviour, and nearly 55% who were still training who felt they were not getting enough guidance.

One of the most challenging aspects of violence within schools is how guidelines of restraining pupils are interpreted. There have been cases of pupils complaining that undue force has been used by teachers, to stop a fight: and the complaints have had an impact on a teacher’s career. Instead of respecting that a teacher has taken reasonable measures to stop a fight, they have to justify their decisions, which make them feel vulnerable to malicious complaints by students.

During teacher training courses, it appears that this is still a skill that is not taught to students. If student teachers do ask advice, they are referred to the ‘School’s policy and guidelines’, which they do not find helpful.

Guidance by the Department for Children, Schools and Families lists the types of force teachers can use on children. This can include passive physical contact such as blocking a pupil's path and active contact such as leading a pupil by the hand or arm. In more extreme circumstances, "appropriate restrictive holds, which may require specific expertise or training", may be used, it says. However, these guidelines can be misinterpreted, and as mentioned before, still require the teacher to prove they had assessed the situation quickly and acted accordingly. Given that a lot of violent situations arise suddenly, there isn’t time to make a full risk assessment before acting.

I believe the physical aspect of intervention needs to be discussed within schools to make school policies very clear to all staff members. However, there are also other actions that staff can do in addition to physical intervention, to diffuse a violent situation. These are not covered by the CSF’s guidelines but are invaluable skills to acquire.

· Eye Contact. When communicating with the students, create eye contact with them, to engage their attention where possible. Look directly into the eyes of the student in a neutral way – not aggressive.

· Body language – ensure this is open, professional and not aggressive or threatening.

· Non-mirroring of the students’ body language – you are trying to diffuse the violence, not fuel it. Your neutral body language will influence the outcome.

· Voice – make sure you maintain a low pitch in your voice; when one is stressed it has a tendency to become high and shrill (particularly in ladies). Keep the voice clear, calm, audible and speak slowly.

· Language – use assertive language; repeating what you want as the outcome. Use non-judgemental and non-emotive language.

· Mentoring. It is essential for all teachers, that they have an opportunity to discuss challenges and ideas with a trusted confidant; preferably a more experienced teacher. Also, watching more experienced teachers dealing with challenging situations is an invaluable learning opportunity for Nqts and training teachers.

Executive Voice have produced an audio training CD “Making an Impact with your Vocal and Physical Presence” for teachers – available from Amazon.

Executive Voice also deliver INSET and after school training for groups of teachers.

http://www.executivevoice.co.uk

Giving Feedback - how to maintain your positive image and integrity.

2010-02-08T01:26:00.001-08:00

Having worked in the creative industry, I have witnessed many 'feedback' sessions, where the feedback is more about the giver's ego, than the recipient's needs. This style of feedback is tolerated only because the giver often has a lot of power in casting artistes...

Of course, in the business world there are also massive egos and people that are unable to give constructive criticism since their status 'gets in the way'. Yet ineffective criticism actually devalues the "giver" if delivered in the wrong way. Here are some examples:

"Where do I start?" - Brace yourself; you're getting feedback from an expert here.

"Why did you decide to do that?" - That's a brilliant idea but I'm loathed to give you credit for it.

"I'm surprised you did that given your experience" - Let's have a dig about your 'experience' - I'm the star here.

"And when you do this next time you will need to" - Let's make sure I put my stamp on this, so that I can take credit for it.

I am sure you have many more examples of poor feedback styles you have received. The latter is particularly interesting since it has nothing to do with the task that is being criticised but about them. In all of the cases above, the comments are about the giver; establishing themselves as "the expert" and the other person as a grateful listener. Some of these comments are quite personal: particularly the "I'm surprised at..." which is a cruel and patronising put down. I envisage the giver wishing to sit on a high seat with the recipient sitting at his feet.... you know the scenario.

I am interested in YOU ensuring that you give feedback without compromising on your image or risking your respect being eroded away. I have come across the "Sandwich" feedback;
*Feature a positive point from the task that worked - such as the idea; the delivery; the visual element etc.
*Add a recommendation "You might have considered this to make it work even better...."
* Finish on another positive point.

The benefits of this are that as an expert, you are not damaging your professional image by being patronising; egotistical or jealous. You will be gaining respect from your team, but you have the opportunity to provide some advice.

More information from http://www.executivevoice.co.uk

The BIG Event - Hertfordshire's most exciting Business Conference 4th March

2010-02-05T10:04:00.001-08:00

Executive Voice are delighted to be involved with the BIG event on 4th March 2010 at the Fielder Centre, Hatfield Business Park, Hertfordshire.

http://www.the-BIGevent.com offers the opportunity for businesses, business organisations and entrepreneurs in Hertfordshire and the East of England to share ideas; discuss new initiatives and hear expert speakers such as James Caan; Andy Lopata; Mindy Gibbins-Klein, Julie Mayer and Penny Power. in addition there will be workshops: 2 led by Susan Heaton Wright of Executive Voice; round table discussions and networking opportunities.

As a reader of this blog, we are offering you a 25% discount on the entrance fee. Contact Executive Voice for your discount code.

We look forward to seeing you there!

www.executivevoice.co.uk

Facebook accounts and how you present yourself

2010-02-01T01:55:00.000-08:00

I came across this 'warning' for graduate job hunters, regarding their Facebook accounts.

http://www.gradplus.com/graduate-news/graduate-job-hunters-warned-over-online-profile-19588077.aspx

We have to be so aware of the boundaries between work and home - and how we present ourselves for each. Unfortunately, due to Social Media, it is easy for potential employers to search for information about yourself; your tastes; activities - and behaviour. Social photographs, which are fun, but might not present you in the best possible light could be visible to potential employers - and they could base their decision on whether or not to employ you, on this. Within Facebook, photographs of you could be put on your 'Wall' and be associated with you - AND be visible to people wishing to find out information about you.

There are some measures you could enforce to avoid sending the wrong message about yourself:

Set up privacy options on your account, so that your photos and profile are only visible to friends.
Be careful what you include on your account.
Remove any dodgy photos.
Set up a 'professional' and 'friends' accounts and have appropriate friends for each aspect of your life.

In the end, you want to present yourself in a positive light; I'd hate it if you missed out on a great opportunity, because a photo of you in a Toga was misconstrued!

http://www.executivevoice.co.uk

The dishonesty and suffering as a result of the MMR Scandal

2010-01-29T09:06:00.000-08:00

I fully understand how upsetting it must be for parents to see their children 'change', and how they could attribute these changest to the MMR jab. I also understand how they could latch onto and believe the findings of Andrew Wakefield.

http://www.telegraph.co.uk/health/healthnews/7094081/Andrew--Wakefield-was-dishonest-and-irresponsible-in-MMR-research.html

However, as a parent of a 10 year old, I experienced first hand the hysteria which resulted from his deeply flawed investigations. Despite having a dear friend who has a child of an identical age, who, as a pharmacist had all the research available about the MMR, I still didn't sleep the night before my son had the MMR. I investigated the possibility of single jabs, but discovered from my friend that one of the vaccines was not pure and therefore not available in the UK for health reasons. Some of my friends believed all of the hype and 'research' on the internet; paid to go to an unregistered "doctor"- without investigating him, for single jabs, and found their child had to have the MMR at a later date due to the poor vaccine.
Parents also put their children's health at risk by refusing to have the MMR vaccination. This was all due to Andrew Wakefield and the parents he was representing. Their motivation was to sue the Government for their children's 'illness' - i.e. autism, and they needed to have proof that the MMR caused this. There is NO evidence that there is any connection, but there is evidence that their VERY vocal voice and the unprofessional behaviour of Andrew Wakefield has led to many children's health being risked.

I am very pleased that he is being struck off. What a scandal.

Has the art of the hand shake gone out of fashion?

2010-01-27T12:34:00.001-08:00

Today I read in the Daily Mail that hand shaking was going out of fashion; that 'the young' preferred 'Air kissing'.

Here's the article:

http://www.dailymail.co.uk/news/article-1246424/Modern-youngsters-air-kiss-goodbye-handshake-etiquette-faces-killed-off.html

Well, of course the Daily Mail has it's own twist on this (and it is worthwhile reading the readers' comments for added value). And it's worth remembering when we were 'young': did we consider the formal handshake to be, well, rather old fashioned?

However, it is an interesting idea to think about. For 100s of years, we have used the handshake
as a form of greeting. Apparently it was brought to the Western World when Sir Walter Raleigh used it in Elizabeth I's court.

A firm handshake (not a hand crusher) accompanied by eye contact, gives the impression of a confident person engaging with another person. A floppy, or sweaty (yuck) handshake, gives a negative image! The Masons, of course, have their own handshake where they're able to identify and reveal their membership to each other.

As a universally understood greeting, the handshake goes a long way as an acceptable greeting.

If we consider air kissing: and yes, I am partial to this myself; it does have its drawbacks. I never know "Which way the other person is going to kiss first..."; there can be a clashing of noses; a possible snog accident, or plain embarrassment. In addition to this, there is the "How many kisses do we give?" anxiety. I'm not sure how hygienic it is; if you are worried about hygiene when shaking hands, a good antiseptic gel will clear any bugs on your hands, but this won't work when you're breathing in some one's germs.

In December, I ran a workshop at Hertfordshire University, and we practised a good handshake and eye engagement to develop a positive greeting at interviews. The feedback I had from the students was that they felt empowered by a strong handshake, and that they had engaged the other person. Interesting....
Of course, greeting a friend or close acquaintance with an air kiss is friendly, BUT, your boss?? Your client?? Competitor?? For me there is a line between using the handshake and air kiss. The former is for business relationships and people you don't know, and the air kiss for friends; acquaintances and very good business relationships.

My advice is: get it right!!

Tense jaws - and what an impact they make on customers!

2010-01-26T03:22:00.001-08:00

When I first came to London, aged 22, I responded to an advert for a flatshare. The person answering the phone went "Hello" in a perfect Monty Python voice. My response was to put the phone down; I couldn't have shared a flat with this bloke!!

I now know that he had a very tense jaw; it impacted on the quality of his voice. It also affects the non-verbal messages you give to others, as it closes your face to other people.

In addition to this, a tense jaw could create headaches; and not only are these unpleasant, but you might reduce your communication - engagement with others on the phone; face to face etc.

So; here are a couple of tips for relaxing your jaw. Remember not to force any movement.

1. Very gently move your jaw from side to side.

Be aware of background noises when you telephone

2010-01-21T14:06:00.000-08:00

Today I received a phone call from one of my regular clients; she is always an absolute pleasure to speak to. She is a successful headmistress of an award winning school, and is such an inspirational person.

She mentioned that she is fed up with 'Government Officials' who call her throughout the day, asking for information; figures and checking she has received 'Urgent' information. She believes she has enough to do, without constantly speaking to them on the phone.

Last week, she had to cover a class, due to staff absenteeim, when the school secretary came into the class asking her to come to the phone "It is an urgent call and it can't wait". The secretary had explained that my friend was teaching, but this was not considered relevant; the caller had to speak to her NOW.

The headmistress was therefore surprised that in the background "The Teletubbies" was audible, and on several occasions during this 'important' telephone conversation, the caller stopped and said "Drop that", "Leave it" and other commands to a child who called out. It neither endeared my friend to the caller, or made her appear professional.

We all understand that there are emergencies when childcare is an issue, but there is always a choice of when important phone calls are made - and they certainly don't take place with children's TV (or infact a football match!) audible in the background. If you want to make a good impression and be taken seriously, either move to another room; do a call at another time or switch the TV to mute!

More information from http://www.executivevoice.co.uk

Blonde women born to be warrior princesses - Times Online

2010-01-18T02:00:00.000-08:00

Oh let's have a go at blonds again..... However, I rather like the concept of being a 'Warrior Princess'. Finally, I could drop the "English Rose" approach...

Blonde women born to be warrior princesses - Times Online

Why we must treasure our regional accents -Times Online

2010-01-06T08:39:00.000-08:00

Further to my last blog, I've had a response. Yes; other people agree that grammatical errors devalue the speaker's message; their trustworthiness and unfortunately their intelligence. One reader mentioned the habit of inflections at the end of phrases, so that every sentence sounds like a question. "I'm going to the gym" - with an upward inflection. Also the "I went to the shops, and it was, like, SOO busy." - complete with rolling eyes and flicky hair.

I've come across another article promoting regional accents.
Why we must treasure our regional accents -Times Online

My message is still to treasure regional variety, but to be aware of your use of grammar; speak clearly and don't go up at the end of every sentence unless it's a question!!

Regional accents thrive against the odds in Britain - Times Online

2010-01-06T08:38:00.000-08:00

I am a great fan of regional accents: well some; I have difficulty with the Estuary glottal stop and some Scouse accents, for the reason I am unable to understand them. Regional accents and a variety in the way we speak is music to the ears. I was therefore delighted to read the following article.

Regional accents thrive against the odds in Britain - Times Online

My only comment is to keep speaking in a regional accent. However, remember your grammar. Remember Alesha Dixon as a judge. She had a strong Southern accent, but it was her lack of basic grammar that annoyed people, and devalued what she said.

More information from http://www.executivevoice.co.uk

How you react to the snow and what it shows your clients

2010-01-06T05:33:00.000-08:00

Yes: it's snowing and schools and businesses are closed. Yes: the roads are dangerous and we are wise to remain at home, unless you can walk to the shops and have suitable footwear.
My dearest brother walked 6 miles to his school; only to find it was closed. However, he was able to advise parents that it was shut.
On the other hand, I have just heard a TA from my son's school had made an 'executive decision' not to come into school; yet was shopping at Tescos (round the corner from the school), in order that her husband's business had enough food to serve today. Goodness me; she's committed.
I know of people: including my husband; who had taken the time to plan his work today, so that he could complete it from home. Other businesses have had 'snow plans' in place; where execs have stayed in hotels close to their offices to avoid important meetings being cancelled, or they have provided access to the company website in order that they can work from home.
Small businesses that we have had dealings with have been in touch today, to say that their services aren't available today, due to staff not being able to come in, or that the premises haven't been opened. At least they have been professional enough to contact us.

So what does that tell me about your business if you aren't open, or are not communicating? What does it tell me about individuals who will not go the extra mile (i.e. by suggesting they work from home or plan their workload so they can complete it at home and be in touch by phone)?
Certainly I understand that it is impossible for some businesses to be open. I am, however, really pleased when the Pilates teacher calls to say that the lesson is cancelled and that I will be refunded. I am disillusioned by the TA who can't be bothered to come into school, yet is available to work at her husband's cafe. (The school was going to open, but people like her saying they couldn't come in, forced the head to change her decision). It is the 'duvet day' type people that give an organisation a really poor image and we wish to avoid this if we are a valuable organisation.

So... How do we communicate with our customers and clients that we ARE a professional company?

Have an automated email message, stating you are open
Redirect phone numbers to a home phone (you will have needed to do this before if you aren't in the office)
If necessary, email or phone clients
If you have to close or are not able to offer a particular service; let your customers know.
Don't give in by appearing wimpy; keep going!

Good luck.

Is it really urgent?

2009-12-29T05:16:00.001-08:00

Last week: before Christmas Day, I received a number of 'URGENT: PLEASE RESPOND IMMEDIATELY' emails from other businesses. Of course, I responded as soon as I'd read them, only to receive automated responses "I'm not in the office until 4th January".
Why were they urgent: requiring my immediate response then?

Of course it is always correct to act quickly when a swift response is required; I like to hope that people would respond to me if an answer or response was needed URGENTLY. But in these instances, they weren't in the office, so wouldn't be able to act on anything I sent anyway.

It rather reminded me of Matilda and the fire, who was always telling lies and when she shouted "Fire" everyone called her "Little liar". If we constantly communicate something as being urgent, eventually, other people won't take it seriously. So only mark emails "Urgent" when you want a swift response that YOU can act upon straight away!

For more information go to http://www.executivevoice.co.uk

Isn't confidentiality part of being professional?

2009-12-22T00:24:00.001-08:00

My other business is arranging/co-ordinating/and delivering live entertainment for private and corporate events. Many of our clients do not wish us to publicise who we are working with. We have a professional arrangement with them, and respect their privacy. We also ensure that our entertainers respect their privacy.

I was not surprised that some companies are organising "Secret Santa Parties" to avoid the backlash against Office Parties this year (see article below).
http://www.thisislondon.co.uk/lifestyle/article-23786715-secret-santa-parties.do

What I am surprised about is that event management companies have to emphasise that they don't discuss their clients. If I receive service from a client: I expect confidentiality - and this includes the event industry. Strange....

Coping with Drinks parties when you're tall

2009-12-18T08:12:00.001-08:00

A client asked me how to stand at parties and network meetings. He is very tall, and felt he had to lean over shorter people to be heard and be friendly. He even stood with his feet very wide apart, which looked odd, but was also uncomfortable.

When you lean over, it can be intimidating for others. It affects the quality of your speaking voice and alters your positive, professional body language. Unless the person is in a wheel chair, or is forced to sit down, I believe there has to be compromise on both sides. I recommend you both stand a little further apart. Then the shorter person isn't straining their neck looking upwards, and the taller person isn't compromising their voice or body language.

Guidance notes from The Equalities Commission and the Health & Safety Executive on 'festive' songs

2009-12-08T01:24:00.001-08:00

Guidance notes from The Equalities Commission and the Health & Safety Executive on 'festive' songs

This is something I received from my 'mole' in Birmingham......

The Rocking Song
Little Jesus, sweetly sleep, do not stir;
We will lend a coat of fur,
We will rock you, rock you, rock you,
We will rock you, rock you, rock you:

Fur is no longer appropriate wear for small infants, both due to risk of allergy to animal fur, and for ethical reasons. Therefore faux fur, a nice cellular blanket or perhaps micro-fleece material should be considered a suitable alternative.

Please note, only persons who have been subject to a Criminal Records Bureau check and have enhanced clearance will be permitted to rock baby Jesus. Persons must carry their CRB disclosure with them at all times and be prepared to provide three forms of identification before rocking commences.

Jingle Bells
Dashing through the snow
In a one horse open sleigh
O'er the fields we go
Laughing all the way

A risk assessment must be submitted before an open sleigh is considered safe for members of the public to travel on. The risk assessment must also consider whether it is appropriate to use only one horse for such a venture, particularly if passengers are of larger proportions. Please note, permission must be gained from landowners before entering their fields. To avoid offending those not participating in celebrations, we would request that laughter is moderate only and not loud enough to be considered a noise nuisance.

While Shepherds Watched
While shepherds watched
Their flocks by night
All seated on the ground
The angel of the Lord came down
And glory shone around

The union of Shepherd's has complained that it breaches health and safety regulations to insist that shepherds watch their flocks without appropriate seating arrangements being provided, therefore benches, stools and orthopaedic chairs are now available. Shepherds have also requested that due to the inclement weather conditions at this time of year that they should watch their flocks via cctv cameras from centrally heated shepherd observation huts.
Please note, the angel of the lord is reminded that before shining his / her glory all around she / he must ascertain that all shepherds have been issued with glasses capable of filtering out the harmful effects of UVA, UVB and Glory.

Little Donkey
Little donkey, little donkey on the dusty road
Got to keep on plodding onwards with your precious load

The RSPCA have issued strict guidelines with regard to how heavy a load that a donkey of small stature is permitted to carry, also included in the guidelines is guidance regarding how often to feed the donkey and how many rest breaks are required over a four hour plodding period. Please note that due to the increased risk of pollution from the dusty road, Mary and Joseph are required to wear face masks to prevent inhalation of any airborne particles. The donkey has expressed his discomfort at being labelled 'little' and would prefer just to be simply referred to as Mr. Donkey. To comment upon his height or lack thereof may be considered an infringement of his equine rights.

We Three Kings
We three kings of Orient are
Bearing gifts we traverse afar
Field and fountain, moor and mountain
Following yonder star

Whilst the gift of gold is still considered acceptable - as it may be redeemed at a later date through such organisations as 'cash for gold' etc., gifts of frankincense and myrrh are not appropriate due to the potential risk of oils and fragrances causing allergic reactions. A suggested gift alternative would be to make a donation to a worthy cause in the recipients name or perhaps give a gift voucher.

We would not advise that the traversing kings rely on navigation by stars in order to reach their destinations and suggest the use of RAC routefinder or satellite navigation, which will provide the quickest route and advice regarding fuel consumption. Please note as per the guidelines from the RSPCA for Mr Donkey, the camels carrying the three kings of Orient will require regular food and rest breaks. Facemasks for the three kings are also advisable due to the likelihood of dust from the camels hooves.

Rudolph the red nosed reindeer
Rudolph, the red-nosed reindeer
had a very shiny nose?
And if you ever saw him,
you would even say it glows.

You are advised that under the Equal Opportunities for All policy, it is inappropriate for persons to make comment with regard to the ruddiness of any part of Mr. R. Reindeer. Further to this, exclusion of Mr R Reindeer from the Reindeer Games will be considered discriminatory and disciplinary action will be taken against those found guilty of this offence. A full investigation will be implemented and sanctions - including suspension on full pay - will be considered whilst this investigation takes place.

The art of cold calling

2009-11-27T04:24:00.000-08:00

Last week I received what I consider to be an 'ineffective' cold calling style. The person concerned had left a number of messages for me: on a daily basis, and finally got to speak to me directly. I didn't know her, but the organisation she was represented was used by myself for exhibiting at their event a couple of years ago. Obviously I knew they were trying to sell me a spot for their next exhibition.

I quickly responded to the call by stating that we had decided to use another exhibition due to our clients recommending it as a better one for our services. The person on the other end of the phone proceeded to 'bad mouth' the show and then my decision to exhibit there. She became patronising about my company; the other organisations that exhibit there and the general running of that exhibition. Her attitude and style was one of desperation, and I have no interest in exhibiting at their show in the future.

So what does that tell us about cold calling. The conversation could easily have ended with respect on both sides: I was very polite to her. But due to her not listening; being disrespectful to the other show, exhibitors and my company, and generally coming across as desperate, there was never any other outcome than me severing any business relationship with the organisation.

So how might the call have gone better? No cold call is going to result in an immediate result, but a more effective call might have retained a business relationship where they could approach me next year and I would have been open to discuss the opportunities available.

Being derogatory about other companies; people and competitors does no one any favours and it devalues your own business and image. When you are cold calling, you have no business relationship with the person you speak to. So being negative about a competitor leads to the person on the other end of the phone being wary of you. They won't like you and they won't buy from you.

For more tips on Cold calling or to buy the 'Being a Cold Calling Genius" Audio Training CD go to http://www.executivevoice.co.uk

I've got the answer to stress: shout at your boss!

2009-11-24T10:31:00.000-08:00

With so much stress at work and the recognition that in some organisations, stress has to be 'seen' as a mark of success and that you're actually doing your job. Yet high levels of stress can result in health problems. Here, however, is a very useful solution to work: shout at your boss, to get rid of stress. Here is the article.
http://www.independent.co.uk/life-style/health-and-families/health-news/stressed-at-work-shout-at-your-boss-1826433.html

My gut feeling is that your promotion prospects will diminish....

100,000 Graduates unemployed

2009-11-10T05:09:00.000-08:00

Here is a plea!! I know of some great young people who are unemployed. It is so difficult getting work for many people, but for graduates who have limited work experience it is proving to be a nightmare. Here are two articles about just this that have appeared in The Times.

http://www.timesonline.co.uk/tol/life_and_style/education/article6908090.ece

http://business.timesonline.co.uk/tol/business/career_and_jobs/graduate_management/article6907910.ece

Now I remember when I graduated from University, and it was a similar situation. It was very tough but I decided to accept an overseas contract to work there, and that got me on the 'work' ladder as I then had experience. This isn't an option for many graduates, and certainly if I hadn't taken the job, I would have been in a similar position to unemployed graduates here.
However, for some time, I have been offering opportunities to undergraduates from Hertfordshire University, to do some work experience. Last year I had the lovely Emma and this year, Sophie. In addition, I have been lucky enough to have the skills of Luca who is doing a gap year before attending Liverpool University. Not only are they wonderful people but they bring a fresh approach to the work I am doing and they are extremely helpful.
I just ask you to look at your own businesses and see whether you could use a graduate (or undergraduate) to assist you - even for a few hours a week, do do anything from building a database, to filing or even doing some cold calling. All of these activities provide the graduate with proper work experience and something to put on their CVs. With my lovely assistants, I provide them with testimonials and will be a referee for any future jobs, and I try to vary the work to offer a range of experiences.
So please: be open minded and contact your local university, or if you hear of a graduate who is unemployed, see how you might support them.

AND, if you have an unemployed graduate that would like to do some work for me, just ask!

http://www.executivevoice.co.uk

Save our office parties

2009-10-20T04:19:00.001-07:00

I saw a rather sad news item on the news last week. It is summarised below.

http://news.bbc.co.uk/1/hi/uk/8326009.stm

Basically 1 in 5 businesses report they are cancelling the annual office party for their employees. What this is going to do for morale, one can only guess.
One of my friends is in marketing at a major retail company. She has been told her departmental jolly - which normally has a budget of £40K for 200 people is being scrapped this year. Apparently, her bosses are still having their jolly. I suggested she asks if in-house catering could be arranged and a donation of 1/2 bottle of wine per guest. At least there would be some recognition for employees and their hard work.

It is so important to reward people; to recognise the work they are doing, and by cancelling this 'treat' - which might be the only treat staff are given, causes resentment and anger. Management need everyone on their side at this difficult time. Even if it means going down to the local pub and a round of drinks being bought, or a bottle of wine being opened in the office with a bowl of crisps - it is recognition of your team.

So please business owners - and I count myself in this category: don't cancel the party!

Teachers' using amplification in the classroom

2009-10-17T06:30:00.000-07:00

I came across the following article at the weekend which stirred a great deal of concern from myself as a vocal coach that works with teachers.

http://www.dailymail.co.uk/news/article-1220963/Teachers-turn-pop-headsets-save-voices.html

Here is my response:

In response to the Daily Mail article regarding teachers being amplified in classrooms to put less vocal strain on their voices, Executive Voice – vocal and communications training, has the following response.

Executive Voice appreciates that occasionally, the acoustics of a room make it very challenging for a teacher to be heard. Also, if there is a child in a class who has hearing difficulties, vocal enhancement can aide the child in hearing the teacher.

However, Executive Voice has a number of concerns regarding the amplification of teachers in the classroom.

It is cited that 1 in 5 teachers loses their voice each term; this is due, in the main to mis-use of the voice, through over use; incorrect production of the voice resulting in vocal damage and vocal tiredness. Whilst amplification puts less strain on the voice, if the voice is not being used healthily in the first place, the damage to the voice will still continue.
One of the most important communication skills students should learn is ‘listening’. Executive Voice is concerned that by amplifying teachers’ voices, pupils are not learning this skill and the sound will be another ‘noise’ in the classroom to listen to. Students should be learning to concentrate; not be distracted by other things (other pupils; mobile phones; fidgeting etc).
Unless teachers are properly trained to set sound levels that are most appropriate for the space, there will be issues of noise disturbing other classrooms – unless there is adequate sound proofing in every room. Sounds from other classrooms will be more distracting for students trying to concentrate on their own work.
By increasing the volume of the teacher’s voice in a classroom, it only adds to the overall volume of the classroom sound. Students are so used to living in ‘noisy’ environments: with TVs or music always in the background. The additional sound of a loud teacher’s voice will be an additional distraction and make the working environment still more noisy.
Students are largely influenced by TV and the behaviour of favourite characters on TV programmes. Executive Voice has noticed how more students and young people imitate the communication style of ‘Soap operas’ where everyone shouts at each other rather than calmly discusses issues and resolves disagreements in this way. Executive Voice believes that by amplifying the voices of teachers, students will not experience the varied volume, character and nuances of a natural voice, since sound enhancement largely neutralises the characteristics of a natural voice unless a very skilled sound engineer is at hand.
Executive Voice believes that the large sums of money being used by schools to purchase amplification equipment would be better spent training teachers to use their voices healthily. In PGCE courses, one hour’s training is given to the entire student course. More vocal and communication training during the teacher training and INSET for qualified teachers would be far more beneficial to the profession.

For interviews: comments and more information, please contact Susan Heaton Wright on 0844 576 3015. susan@executivevoice.co.uk http://www.executivevoice.co.uk

Successful leaders and how they communicate

2009-10-15T01:47:00.000-07:00

Recently I heard a 'horror story' from Planet Opera. The director: the current flavour of the month in the theatre world, had refused to speak to the leading lady after two days rehearsal, because she was 'undirectable'. The singer concerned was performing a notoriously challenging role; would not be able to physically sing it if she cavorted around the stage as he no doubt wanted; she also spoke English as a second language and was having difficulty understanding him. The director only thought of his ego; not 'How can I change my communication style to develop a rapport with this team member.' He could have taken the time; allocated a translator; tried to get to know her; valued her talents etc. But no. The singer sang magnificently; the production was a disaster with the director and his production team being booed off the stage.

I too was the recipient of boorish communication from a self appointed 'leader' for an event. On meeting me, he considered me to be the lowest of the low and talked over me; trying to under mind my expertise and position. I pulled him up on this because the event was missing out on using my experience and expertise due to his egotistical stance. What I was bringing to the event appeared to be disregarded by his insecurities and unless I had intervened the event would have missed out on my knowledge.

Teams bring together people with a range of skills, expertise and experience. As a leader, it is your responsibility and role to find out what the individuals' strengths are and how they can be used positively for a project. It is also your role to assess if any outside expertise will be required to run a project. Finally, as a leader you have to change your communication style to ensure you are developing a rapport with each individual in the team; ignoring a team member or talking over them is not leadership: it is egotistical, childish behaviour and you will achieve the very poorest results.

Musclehelp Foundation Fundraising event on 13th October, 2009

2009-10-06T07:06:00.000-07:00

NSN Productions Limited are delighted to be involved in the above fundraising event for MuscleHelp which provides experiences for sufferers of Muscular Dystrophy. This is on 13th October and includes:

The evening will include some wonderful entertainment from the stunning Bella Donnas with the highlight being our auction. To whet your appetite, we have some fantastic lots, including:

- a pole vaulting session with an Olympic legend
- an exclusive full-on tour of the McLaren Technology Centre
- an offer from The Romantic Tenor to sing at your next private dinner party
- an invitation by Radio 5 Live Sports Week presenter Garry Richardson to the BBC Television Centre to see the show being recorded
- a spectacular weekend break at the exclusive Rome Cavalieri from The Waldorf Astoria Collection
- and, wait for it …
- a signed strip from the Spurs football team!

Please contact http://www.musclehelp.com for more details.

smiling boosts your confidence official!

2009-09-16T10:33:00.000-07:00

I picked up this article in the dreaded Daily Mail a couple of weeks ago. Here it is:

http://www.dailymail.co.uk/femail/article-1213604/A-simple-smile-takes-boost-womans-confidence.html

So it's official: if you smile, you feel better. This is based on research on women: interestingly enough, why not on men.... For the sake of argument, let's
focus on men AND women. Smiling is a powerful communication tool. It takes less effort to smile than it does to frown! A true smile, where you are using your eyes as well as the mouth, creates a positive response from other people. I occasionally challenge myself to smile to everyone I interact with, and the world is a calmer, happier place!
Finally, the voice is more uplifting; happy and confident when you smile. On the telephone, remember to smile because your voice is more engaging.
Smiling costs nothing, but is an extremely powerful communication tool - verbally and non-verbally. Try it and see the difference.
For more information on Executive Voice go to http://www.executivevoice.co.uk

Five ways to communicate well when the chips are down in the office - podcast (phoneboo)

2009-09-15T05:12:00.001-07:00

"Five ways to communicate well when the chips are down in the office" by executivevoice on audioboo.fm

Listen!

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How to cope with office politics

2009-09-13T05:43:00.001-07:00

Over the weekend, the Sunday Times published the following article. IT was in the Women's section of the paper which is interesting.
How to cope with office politics - Times Online

There was also a questionnaire.
Take the office-politician test - Times Online

The interesting point about this article was that it was 'encouraging' people to forget their morals whilst fighting for their job. Now, I know more than most about daggers in the back having been an opera singer. One story that's true, is that I was up for 2 roles over a year with a small professional company: not one that has ACE funding! Dates were discussed and the feedback I had after the audition and subsequent phone calls with admin and the director was very positive. Then everything went quiet.... A very inferior (in my opinion) singer was cast for both roles although they weren't suitable for her. A few years later, I was on a tour and a member of the company's board was singing. I'd forgotten the disappointment but he revealed the real story of the casting: the other singer threatened everything from cutting up the director's clothes, to leaving threatening messages on answerphones. What clinched it for her was when she threatened to take her life - she even staged a mock suicide (over the phone) to get her way. Of course no one has any respect for her (and didn't then) but she got her way. This article would encourage immoral shenanigans like this in order to keep your job.

So: getting back to the article; many people, particularly women were encouraged to 'keep your head down' and work hard. This is particularly a trait of women (at school they should be good) and people of my parents' generation who had a job for life. Yet the questionnaire would consider you to be 'naive' and up for losing your job in the next cull. The opposite "The loser" who basically throws their toys out of the pram every time something goes wrong also gets the red card.

Interestingly our opera 'friend' would be a Machiavellian: a trait that can keep your job, whilst 'star player' also wins on the job keeping stake. The premise of this article is that you have to forget your upbringing and morals to keep your job. You need to point the finger at others when things go wrong and blow your own trumpet when things go right.

We can all cite examples of people taking credit for work you or others have done; we also see examples of people putting the boot in on The Apprentice. The trouble is that if one isn't careful, they could reach the top - think Mandelson...

I'm not a work psychologist, but the message I have here is - keep sending positive messages - verbally/by email/actions etc of your work. If you can't stand someone and have to work with them, openly discuss it so that you can come to a working agreement and be more focused on the project. Be visible - working - bringing in good news stories - being there - available. Keep your head up; shoulders down. Even if you're worried about your job, don't give the impression you are.
Lastly: have at least 2 'good news' stories that you can discuss with anyone you bump into at work each week. You can always spin a neutral story. Focus on yourself: your team and the work you are involved in.

Good luck. More information from http://www.executivevoice.co.uk

Human contact with a human voice

2009-09-09T02:09:00.000-07:00

I caught an interesting phone in on Radio 2 a few weeks ago. The entrepreneur Karen Darby, who founded youswitch, was answering questions from exasperated parents, who could see their school or university leaving off spring weren't able to get jobs.

Karen Darby was brilliant. In fact I've seen her speak live and she's very funny: intelligent: humble - and talks a lot of sense. She also has children of a similar age.

She recognised that there is a shortage of jobs: particularly for this age group; what it does to self esteem and for carefully planned out career dreams. But she's lived through recessions and survived, and was able to reassure listeners that this isn't a permanent situation. However, she did have some good advice for job seekers. One stuck in my mind: the human voice. She said that this is the most powerful tool we have to communicating with others when searching for opportunities. Many people send off speculative emails: tweets: letters, but actually picking up the phone - which I know can be scary, sets you apart from others. Not just because it's more scary and takes more effort, but because there is real human contact and the person you are calling is able to engage with you more easily.

She actually suggested calling people or companies that were of interest and asking if it was possible to come in: observe and find out about the job. She cited examples of young people doing this. Although there was no work - and they hadn't asked for a job, because they'd taken an interest; developed a relationship - and kept in touch, they were contacted when an opportunity became available.

She also has people that have contacted her: asking her about the job and company: can I come in etc. She doesn't respond to the emails: text messages or letters, BUT does when the person calls.

Of course everyone is different, but in a world where it is easy to 'round robin' your CV to hundreds of email addresses with the push of a button, it is interesting to hear what a successful entrepreneur is saying about the voice.

So: my message is - pick up the phone as well as send those CVs and speculative emails out. And Good Luck!

For more information go to http://www.executivevoice.co.uk

I recommended a business: then was accused anonymously of Nepotism

2009-09-03T04:37:00.000-07:00

This is rather an extraordinary story! I was recently asked by a supplier to provide her with a recommendation. This is something I was delighted to do; not only did I want to support an excellent small business, but I also believe the quality of her service is outstanding.
The supplier was putting together a showcase of her work and the clients she represented, and put my 'quote' at the front of the marketing brochure. One of the clients she represents is my husband: a co-incidence since I have an independent business relationship with her.
However, upon the supplier sending out the brochure, she received an anonymous: unsigned email accusing her - and me, of nepotism. The cowardly emailer was also 'menacing' saying that the business is very small and nepotism is unacceptable.
Well... First of all, a definition of nepotism is when favourable treatment is given to family members. Within certain business areas, there is no doubt that 'nepotism' is the reason why certain individuals.. Peaches...Pixie... Etc. have opportunities that their talent doesn't warrant. In family businesses, of course, family members could have opportunities and responsibilities given to them in preference to more experienced employees.
In this instance, the cowardly accuser: hiding behind his bizarrely named email persona is wrong. My business relationship with the supplier is completely separate to the representation my husband has with her. And also, my giving a recommendation to her to support her business does not give preferential treatment to my husband within her business because he PAYS for representation and for being in the showcase.
Looking at forums and message boards on Newspaper sites (I recommend the Daily Mail for particularly vile comments), there are people that hide behind a ridiculous name; writing cruel, damaging and in some cases untrue comments. Clearly they don't have much to do or their lives are driven by jealousy and hatred.
When I am asked to write a short testimonial or recommendation, provided I am happy with the supplier, I am happy to do so. The economic situation in UK is currently very challenging, and any support we can give like minded businesses, that supply good quality products and services should be supported; not undermined by petty, jealous or untrue emails.
And as for Mr-cowardly-emailer: unfortunately, I'm not able to attend the showcase. I'm really sorry I won't have the opportunity to meet you.

What do you think?
http:www.executivevoice.co.uk

An interview Success Story

2009-08-25T07:12:00.001-07:00

"An interview success story" by executivevoice on audioboo.fm

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Secrets of successful job hunting

2009-08-18T14:13:00.000-07:00

Learn the secrets of successful job hunting with ‘Beat the Job Crunch’

Beat the Job Crunch and take control of your career success with a one day workshop in central London on 24th September, 2009.

Given the continued challenges experienced and well qualified professionals are having finding work after having been made redundant this one day workshop will empower these individuals to have the edge in their job search.

Delegates will learn to maximise their personal assets: experiences and how to present themselves to make the best possible impact on potential employers during the whole process of searching for, applying and being interviewed for a job.

The one day workshop includes:
Planning for success – strategies for planning your job search
Writing a winning CV
Strategies for answering difficult questions in the interview
Handling tests and assessments
Sharpening your personal image
Developing personal confidence and convincing vocal projection
Secrets of using networking for success
Personal coaching to develop your courage in job searching.

Led by Penny Sophocleus and Ros Morris, the course is run by 5 leading experts in the fields of Career Development, executive coaching, HR and assessment selection processes, Image consultant and Vocal and Communications training.

More detailed information is on www.corpalc.com/beatthecrunch
For media details and information including photographs contact Penny Sophocleus: penny@corpalc.com 01707 871

My perfect day - on Oxwich Bay

2009-08-11T21:28:00.000-07:00

I’ve just returned from a walk on Oxwich Bay on the Gower Peninsula. There are only half a dozen other people on the beach: some with dogs. The day trippers have left; a couple of barbeques are smoking – used and abandoned next to dustbins, but otherwise the beautiful expanse of Oxwich Bay is deserted.

The tide is coming in, yet there is a vast expanse of sand stretching from Oxwich village and the hotel, all the way round to Three Cliffs Bay and beyond. Over the sea I can clearly make out Port Talbot, the Vale of Glamorgan and on the other side, the Devon Coastline.

To my left are the sand dunes. A large cloud of starlings fly across the marshes. During the day, the sand dunes are great fun to explore with a wide range of beautiful fauna. There is one area; ‘The board walk’ where you can walk over marshland and see rare flowers. Whenever I’m down in Oxwich I visit it.

The sand gives clues of what has happened today. Lovingly built sandcastles, volcanoes and even sand ‘boats’ remain in the sand, as well as forgotten buckets and spades. Sadly there is some litter, but one hopes this will be cleaned in the morning. The sand is fine and easy to build castles.

Earlier on today we were down at the beach. The car park was packed with visitors for the day as well as people holidaying at the camp site. Most people were close to the car park; others ventured further towards Nicholaston: either on the beach or in the sand dunes.

We swam; built sandcastles and snorkelled with our new flippers and masks! We saw a number of fish in the clear seawater. Others swam, kayaked or surfed – although the waves were non-existent! My husband hired a boat from the Sailing Company and sailed over to Three Cliffs Bay, whilst a couple of people annoyed everyone by riding their jetskis too close to the bathers.

As the day progresses and the tide goes out, a number of cricket games start, as well as one hugely competitive beach volleyball game. On the far side of the bay, the rocks are exposed and children with buckets do some rock pool dipping and find impressive specimens of crabs.
Now, as I walk back from the beach, I see that the car park is deserted, except for a bat flying in front of my face. I am so lucky here. As I walk back to my house, I realise that although the forecast is overcast tomorrow, I am still here in Oxwich and will be able to enjoy another wonderful day.

For more information on visiting Wales http://www.visitwales.com

MOre information on Executive voice http://www.executivevoice.co.uk

Engaging people when you speak to them

2009-08-10T01:40:00.000-07:00

At the weekend I had something horrifying happen to me. My husband had told me he needed to leave the house to go to Heathrow to wave off his relatives,who were returning to Australia.
Unfortunately I didn't 'hear' this when he told me, and I was swimming. He was forced to leave late - taking our son too. The consequence was that he missed seeing them.
I felt dreadful about this, but it also enabled me to really consider why this method of communication went so wrong. Although my husband had spoken to me (I don't doubt him), he has a tendency to 'talk at' people. The problem with this is that he assumes you have heard without checking that you are 'engaged' in the conversation. He doesn't register whether or not I am listening. This is also a problem with colleagues at work.
In order that a conversation is two way - speaker and listener, we need to have a check list. This could be.

Asking - "Is this a good time to speak?"
Watching - is the body language mirroring yours or at least indicating they are taking note of you. (Clues could be eye contact; moving their body to face yours).
Stopping activities; check the listener has stopped what they were doing. So if they were watching the television; cooking; on a computer, that their attention is now focused on you and what you have to say.
Check that they have understood what you have said.
As a precaution, repeat what you say the next day.

For more advice please go to http://www.executivevoice.co.uk

Interviews: a success story

2009-08-02T10:31:00.001-07:00

This week I received some wonderful news from one of my clients who had gone for an interview within an industry heavily hit by the credit crunch. It was a high powered: prestigious post, and he'd been offered it.

Before he went for the interview, I worked with him on the interview, to ensure he presented himself in the best possible light.

The interview was approached as a performance; with my client preparing himself prior to the interview to ensure he presented himself in the best possible light. Here are some of the activities we planned together and he did ensuring he was rewarded with the job.

He visited the company beforehand, checking his journey to ensure he was early for the interview; planning for the eventuality of any journey problems.
He did a lot of research on the company prior to the interview
He collected examples of his work to take in a well presented portfolio, to illustrate his experience. He chose projects that were related to the position he was being interviewed for and also projects that were similar to work the company did.
He researched the people he was going to be interviewed by and anticipated questions they might ask based on their experiences.
Through his network, he was able to speak to 2 ex-employees of the company who were in similar departments. From this he was able to understand the structure and culture of the company.
He also checked on their dress code and dressed to 'suit' the culture of the company.
He set off early; drinking water 2 hours before, to ensure he wasn't dehydrated.
He arrived early at the location of the interview; giving him time to relax, warm up and focus.
Whilst preparing, he kept focusing on what he had done; what he could do, NOT what he didn't have experience in.

Executive Voice are involved in a one day Interview Skills workshop on 24th September in Central London called "Beat the Job Crunch". More details from http://www.corpalc.com/beatthecrunch/

More details or discuss your interview skills and performance http://www.executivevoice.co.uk

Speak like a John Lewis shop assistant to get on in life.

2009-07-29T01:38:00.000-07:00

With shame I realise that I haven't posted this blog and had a discussion about speaking and accents. Here is the link

http://www.telegraph.co.uk/news/newstopics/howaboutthat/5445473/Teenage-shop-assistant-told-to-go-to-John-Lewis-to-learn-how-to-speak.html

The gist of the article is that a young female shop assistant of an aspirational gentleman's clothing store complained that one of their assistant's didn't present herself effectively. This was particularly with her speech. They suggested she observed how shop assistants at John Lewis spoke to customers.

Now, I have no idea how this shop assistant speaks and I have no idea how she interacted with customers. However, I do know that there are shop assistants and shop assistants, and those that I buy from interact with me as a human being; they have eye contact with me; they are pleasant and are interested in providing me with what I want. I am courteous to them and the whole experience of buying is a positive one.

If I receive customer care from someone who is disinterested; grunts at me; does the bare minimum; expects the maximum returns for minimum effort; is stroppy; tuts (or worse); aggressive; body language is disinterested or confrontational - I don't buy from them.

My decision is not based on the person's accent, but on their friendliness and willingness to interact with me.

I just wonder what this young woman's personality and attitude was towards customers?

Live and learn.

Losing the human voice through texting

2009-07-23T11:24:00.000-07:00

Yesterday I heard a news item on BBC news related to a company that specialises in converting voice mail messages to text messages. Apparently, there are privacy laws that could be violated through this process. I wasn't desperately interested in this, but I was interested in why anyone would like to lose the sound of a human voice over a text message and also the implications of this.

http://news.bbc.co.uk/1/hi/technology/8163511.stm

The human voice is a powerful method of communication; it is a personal connection between the caller and the receiver. Think of when you receive recorded (cold call) messages and how monotonous they are - because the voice is reading something automatically. Many people complain when they call a business and receive a bombardment of automated responses with a recorded message.
Also, when you convert a normal conversation into text, you lose some of the subtle messages from pauses, inflections and energy. Unless the text message is carefully punctuated, there are likely to be misunderstandings. It becomes the equivalent of an automised voice - in text.
So why should we wish to lose the human voice and read a text message instead? Could it be that a manufacturer has created another toy and it is just a fad, or do we really wish to lose human contact with each other?

From a personal perspective, I prefer to send and receive voice mail messages and my market research confirms this. As a business we wish to demonstrate that we are human beings and customers want this too. I do send text messages - but only to people I already have some contact with and have established a relationship with.

From a business perspective, I would avoid using this method until - as I have done - I have established a relationship, thus making a quick method of communication permissible. I don't want to hear automated voices or text messages when I am contacting a company, unless I know them well. And remember that large companies that we complained about (except BT) now have a human voice at the other end of a phone within a couple of clicks. What does that tell you about using the voice?

Maintaining communications whilst on vacation

2009-07-16T06:44:00.000-07:00

A number of people will be going on holiday soon; certainly in Hertfordshire there is a mass exodus when the school term finishes this week. As I have mentioned before on this blog, it is important to maintain contact with clients - or at least to give them information WHY you have not responded to their email or call.

I recently had a meeting with a website design company and despite reassurances from them that a full report and suggestions would be sent to me within a week, I still haven't heard from them 5 weeks later. My thoughts are that they are not interested in my business; perhaps they are too busy or that they dismissed my approach. Whatever the reason, they have been crossed off my list of prospective website developers....

When we are on vacation, we aren't going to tell everyone where we are, BUT we need to ensure there is a response to an enquiry or communication from an existing or prospective client - and colleagues. Otherwise they will think as I did, that 'you don't care about my business'.

Here are my tips for maintaining communications whilst you are away.

Update your email automated response; stating the dates you are out of the office and an alternative person to speak to (with their contact details) if the email is urgent.

Update your voice mail messages (particularly for a business mobile number) stating when you are out of the office and an alternative number and person to call.

Arrange for someone in your business to be responsible for all of your mail/telephone and email correspondence whilst you are away. If necessary pass on projects to them, but make sure you hand over properly with detailed information.

For existing clients, warn them when you are going to be away and who to speak to in your absence.

If you have had enquiries or there are outstanding proposals before you go away, let the clients and potential clients know beforehand and give them a date they should expect to receive this work.

And to finish: I have recently experienced a rather sobering situation where a musician 'disappeared' without trace for 10 days, just before a wedding. She hadn't contacted myself (the music management company); the other musicians she was performing with, or the client. The client was understandably very worried that she would not show up on the day and despite leaving emails, voice messages and text messages daily for a week, I had no response. Eventually it was decided to cancel her contract by email, text, voicemail and letter, and replace her with another musician.

At 7.45pm the evening before the lunch time wedding, she called asking why she'd received this letter. I explained that we had been trying to contact her unsuccessfully and that the client was extremely concerned she wasn't going to show up. She had not switched on her automated email; altered her voice mail; let people know she was away - or responded to her text messages. She was very surprised she had been sacked..... She had lost the confidence and trust of the clients. Just don't talk to me about Harpists....

The meek will not be rewarded with salaries: Alpha Females earn more: FACT!

2009-07-14T13:40:00.000-07:00

I read an interesting article in the Daily Mail about Alpha Females earning considerably more in a lifetime than meeker, kinder, nicer females.

http://www.dailymail.co.uk/femail/article-1199367/Women-act-like-men-earn-40-000-feminine-colleagues-Essex-University-study-shows.html

Now the Daily Mail is not known for its feminist stance in the news and no doubt this is a double edged attack on women working; women bosses and well, women. However there is some interesting about this. The article, and the research focuses on different personalities in women and how 'effective' and 'successful' they are in the workplace - the measure being the size of salary. The best rewarded women were those who were very assertive and confident enough to negotiate and manage conflict. Those that were neurotic earned less as did those who were too 'nice': the argument that the latter were less effective at negotiating salary rises and coping with conflict.
I am not going to get bogged down by the results - and also the Daily Mail's interpretations, but from Executive Voice's point of view there are skills that benefit any person in business - whether they are male or female:

Hard work; being focused; getting your work completed.
Having the confidence to negotiate for a salary increase
Being pleasant - but not a pushover. This is a challenge for some ladies because we are brought up to be 'nice' and this can be interpreted as being a pushover.
Developing from the previous bullet point - developing assertiveness. Learning to say no and recognising your (or you job's) boundaries.
Not being moody or whingy.
Being able to ASK
Being able to be noticed through some self PR.

The challenge for some women is that as I mentioned before; we are sometimes brought up to be 'nice'; not to ask for things and not to be assertive. Also there is the opinion (no doubt by your average Daily Mail reader) that assertiveness in women creates the 'businesswoman from hell'. But the alternative is to be meek - and miss out on salary and career development rewards.

Or, in fact we are attracted types of jobs that are suitable for our personality and are paid accordingly...

For more information about Executive Voice go to http://www.executivevoice.co.uk

Contacting your clients and potential customers - how frequently should you do this?

2009-07-09T10:16:00.001-07:00

Today I was at an excellent online marketing course led by Derrick Cameron. One of the points we discussed as a group was how frequently we should contact clients and potential customers by email; direct mail etc.
Recently I have signed up for a couple of emails and newsletters. Some of these ezines are fantastic and I am really pleased to be receiving them. BUT there are a couple of nameless organisations that are bombarding me with emails; tweets; messages via Facebook, Ecademy etc twice even three times daily. I'm afraid I've had to unsubscribe because I'm SO fed up of being contacted.
One person that was cited today was a "Marketing Guru" who was contacting people daily by email, letter, phone calls etc to sell his marketing training day. It became TOO MUCH! and I had to ask his organisation to stop contacting me. Had I not been pestered so often, I might well have gone. I thought this was ironic given that the chap in question was a marketing expert - yet he'd got the style of communication SO wrong!

So how frequently should you contact clients. Now remember I am English - as my Canadian and South African colleagues frequently remind me: so I err on the side of caution with 'pestering people'. I tend to be more conservative than most, and could increase my communication.
I try to blog twice a week - and refer to these blogs on Twitter.
I try to audioboo at least twice a week and these are referred to on Twitter with a link to Ecademy.
I normally send out ezines once every 2 - 3 weeks. The exception to this is when I am marketing a new course; product or service.
If I am leading a teleseminar, I will email everyone twice and then a reminder the day before. In addition I will contact people that have registered on the course with reminders the day before and just before the call - and an email afterwards summarising the call and links to the recording.

Am I getting it right or am I being 'Too English' and not pestering enough. Do let me know!

Watch your videos before you post them on your websites/Facebook etc

2009-07-01T01:46:00.000-07:00

Recently I have been bombarded by an ambitious business woman who is selling her business club/services/training. There are regular emails; Tweets and messages on my Facebook account. Some of these messages are interesting but I was drawn to her website link that was advertising a series of teleseminars. It is always interesting to see what others are doing and how they are marketing them.
However, I was astonished that the marketing included a number of videos that had been posted on Youtube. My surprise was not that they were posted on Youtube but the quality of the videos. These: like a photograph, first personal appearance or voice podcast give the audience a strong first impression and ... well .... the first impression was NOT good. Not only would I personally not want to participate in training with her but wouldn't want to listen to her teleclasses. I don't want to be unkind; I am sure she is very good at what she does, but my opinion is based on seeing her video.
So... here are some tips if you are going to add a video to your website or post it onto a site like Youtube.

1. Plan what you are going to say beforehand.
2. Practice what you are going to say.
3. Do a runthrough recording, so that you are used to the 'pressure' of being recorded.
4. Check what you are wearing: that it doesn't look awful on the screen. (Geometric patterns are particularly unflattering).
5. Check where you are standing; what is behind? Does this class with your clothes? Is it distracting? If necessary, change where you record the video.
6. After recording, watch your video.
7. Be critical but not neurotic about the video.
8. Ask your self the following:

Do I come across in the way I wish to portray myself?
Are my facial expressions and posture positive and professional?
Is my voice clear; audible and understandable?
Am I speaking too fast making it difficult to comprehend?
Are there lots of 'ums, ahs,' and other verbal garbage?
Am I looking at the camera as if I am having a conversation with the audience or moving my head around (which is distracting and cuts you off from the audience)?

If necessary re-take the video and then ask the same questions.

Podcasts and vidcasts are a brilliant way of communicating with potential customers and clients. This is on my list to do, and in fact I have purchased a Flipcamera for this purpose. However, it is important to be aware of how you portray yourself and if necessary have training for this purpose.

For more details of Executive Voice's training and other services go to http://www.executivevoice.co.uk

How speaking Jargon can reduce the impact you have when you speak

2009-06-15T11:50:00.000-07:00

I read the following article in the Sunday Times yesterday and had to comment!

http://www.timesonline.co.uk/tol/news/politics/article6493420.ece

Different groups do have their own jargon; I know that there is syntax and specific words for music; some of which are universally used to describe how to perform a particular piece of music. This vocabulary and the signs are part of the knowledge a young musician learns as part of his or her musical development, so that s/he can interpret music and composers. However, the music profession has been very good, in recent years, to 'demystify' this aspect of music, to ensure it isn't viewed as being 'elitist'.

Likewise the medical profession; which of course requires high levels of knowledge and expertise, has 'jargon' and a language appropriate for it's profession. Visiting the GP as a child was an extraordinary experience with GPs speaking to you as if you were an alien. Times have changed; again, the profession has addressed this issue and GPs and medical students are trained to communicate clearly with patients.

Why then does the Government: and Local Government speak in a more 'jargon filled' way? Speaking to teachers, they feel that they require an interpreter for some of the directives they receive from the Government. Not only does it add additional stress but it devalues their status as professionals and experts at teaching.

Possibly the Government is trying to 'put wool over our eyes' so that we don't fully comprehend what is being said. By making simple issues appear complicated, it adds power to them....

My message to you, readers, is that if you wish to engage with customers, audiences and clients, try to speak their language, or modify your existing jargon, so that they will understand. Certainly at Executive Voice, we have modified complicated technical language, and created easy to understand models and analogies to support clients. Good luck.

For more information contact Executive Voice http//:www.executivevoice.co.uk

The Impact of a new photo on Ecademy

2009-06-11T01:05:00.000-07:00

Yesterday I received a couple of messages from contacts on Ecademy. I don't use Ecademy very much; I have a 'quiet presence'. Whilst I was checking my messages I decided to change my photo whilst I was there. Now as you can see, it is hardly "Russian Bride Catalogue"but it has generated a flurry of interest from gentlemen on Ecademy who want to "Get to know me better". I was astonished that the new photo created this rush (at the last count 33 requests after 12 hours).
Given that Ecademy is an online business tool, any visual image is particularly powerful. We have photos on websites and marketing material that create an image of the person and also one makes decisions on this.
I remember when I was offered my first teaching post in Kenya, the (appalling) headmaster admitted that his staff had chosen me because of my photo; they didn't consider my cv or interests.
A good photo can get you an appointment, or be one other method by which people make a decision about your company. It could be you have already contacted them and spoken by telephone - where an opinion has already been made, and a photo could reinforce an opinion.
Of course we are manipulated by digital enhancement, and on one level we know that it is not 'real' (sound samples of music and videos of my musicians are only an indication of the quality of their performance, but clients are able to make a quick decision on whether or not they wish to receive more information), but it is a tool for drawing in potential custom.
It is a challenge to create the right image; perhaps my image isn't right for Ecademy given the response.... but perhaps a combination of different styles of photos; portraits and action shots would be powerful.
Find out more about Executive Voice on http://www.executivevoice.co.uk